Google Maps is the preferred navigation app for 67% of consumers, and ranking high on Google Maps can boost your business’s visibility. It also makes it easier for users to find your location, contact information, and other details that are important to them.
The best way to get your Google Maps listing ranked is to optimize it for relevant keywords. These keywords are the terms that your potential customers use to search for your products or services. By optimizing your Google Maps listing for these keywords, you can boost your organic rankings and increase your chances of generating local traffic that will ultimately lead to more business.
1. Make Your Website Mobile Friendly
Since about 60% of Google searches are made from mobile devices, it’s crucial that your website is optimized for these devices. Creating a website that’s mobile-friendly ensures that your website will load quickly and smoothly on any device. This will help you rank higher on Google Maps as well, as it shows that your site is active and authentic.
2. Update Your GMB Profile regularly
Keeping your GMB profile up-to-date is essential for Google Maps ranking. You need to keep your business information up-to-date so that you can attract new visitors and convert them into loyal customers.
3. Add Photos to Your Google Maps Listing
Consumers are visually-oriented, so it’s imperative that you include a variety of photos on your Google Maps business listing. These images will make your business seem more attractive and give you a better chance of showing up on top of the first page of search results.
4. Optimize Your Google Maps Description
The description of your business on your Google Maps listing is a great place to share unique characteristics that will compel searchers to click through and call you. You should create a description that reflects your brand, offers a big picture, and provides unique details about your business.
5. Remind Your Customers About Your Business’s Address, Hours, and Other Details
Having accurate business information is very important for your Google Maps ranking. It’s crucial that you provide correct contact details, including a valid email address, phone number, and physical location. If you don’t, you can lose a lot of potential customers who could have found you on Google Maps by searching for your address or hours.
6. Add Reviews to Your Google Maps Listing
Getting positive reviews is one of the most powerful things you can do for your Google Maps ranking. Not only do reviews help improve your credibility, but they also encourage other people to review your business as well.
7. Resolve Negative Google Maps Listings
Another critical factor that contributes to your Google Maps ranking is resolving negative listings and reviews. In order to do this, you need to respond promptly to negative reviews and keep track of how many you receive.
It’s also important to submit any necessary edits to your Google Maps listing and follow up with any customers who have had a bad experience. In some cases, submitting an edit doesn’t resolve the issue, so it’s critical to keep a record of all changes you make and ensure that your edits are not reverted back.