Google Maps Ranking is a critical aspect of local SEO that every business should prioritize. Not having a Google Maps ranking can lose you a lot of potential customers that could have been found via a search query. This is why it’s important to ensure that your business has a well-optimized GMB listing, and that you are optimizing it regularly for the most relevant keywords and search phrases.
How to rank higher on Google Maps
First, you should make sure that your website is responsive and optimized for mobile devices. Nearly 60% of Google searches happen on mobile, so if your website requires pinching and zooming, has broken links, or is slow to load, it will have an impact on your Google Maps ranking.
Next, you should make sure that your GMB business profile is fully filled out with all the necessary information. This includes your address, phone number, and any additional information about your business that Google can use to help you rank better.
You should also be sure to include your primary and secondary keywords in the name, description, and images on your Google Maps business listing. This helps you optimize for the most relevant search queries, and it can also boost your local ranking on Google Maps Pack listings.
Adding photos to your Google Maps business listing can also boost your ranking, and it’s easy to do so. Having high-quality, captivating images of your business’s products and services can attract new customers and increase your conversion rate.
Another factor that can influence your ranking on Google Maps is the quality of your customer reviews. Positive online reviews are essential for your business, as they show Google that you are a trusted brand and that you can be relied on to provide the service or product that you claim to offer.
Aside from these, you should also be sure to have a good company description on your Google Maps business listing. This is an area that can get a bit tricky, as there are many different factors that you should be thinking about when creating your company description.
The most important thing is to make sure that your business description is written well and contains words that you think will give you a competitive advantage over your competitors. You can use a tool like Localo to analyze your competition and find out what words they use in their descriptions that have made them rank on the first page of Google Maps.
This will give you a better idea of what words you should be using in your company’s description, as well as the maximum possible number of those words that are suitable for your business and what you do.
In addition to these, you should also be sure to include your primary and additional categories on your Google Maps business listing. This will ensure that your Google Maps business listing represents the full offering of your business and helps you rank higher on the Google Maps Pack results pages.