How to Boost Your Client’s Google Maps Ranking

Google Maps is the most popular local search platform, and a business’s ranking on Google maps can have an immediate impact on sales. Having your client’s Google Business Profile (GBP) rank high on Google maps will lead to more clicks and engagement, which will positively influence their overall SEO visibility. The best way to maximize their GBP ranking is through organic efforts, but it’s also possible to boost their ranking through paid Google ads. Regardless of the method used, focusing on these key areas each month will help their Google Maps ranking improve:

Having a complete and accurate GBP will set them up for success with Google’s local algorithm. Whether you’re optimizing your client’s business listing for local SEO, or simply to be found in general search, the information in their GBP will have a direct effect on how well they rank. Ensure they have the correct name, address, and phone number listed, as well as services and opening hours. It’s also important to include multiple photos that show off your clients’ business and products in an authentic way. Adding images to a GBP will increase engagement and can significantly boost their rankings.

Reviews are another crucial factor in determining a GBP’s rank. Google’s documentation claims prominence is based on how well-known a business is both offline and online, so having lots of positive reviews should be a priority. It’s also important to encourage your clients’ customers to leave feedback by requesting reviews from them. And be sure to respond to each review, even if it’s negative.

Backlinks are another important factor when it comes to a GBP’s rank. Having links from websites with similar niches will prove to Google that their business is relevant in the specific area being searched. For example, gaining links from local business directories, tourism websites, newspapers, and community organization sites can all be valuable to a GBP’s rank.

Aside from the factors outlined above, there are many other elements that make up a robust and effective local SEO strategy. These include:

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