Depending on the location of your business, Local SEO can increase traffic to your website and increase revenue. In July 2018, Google began to alter the way local searches were displayed in SERPs. For example, in Northern Virginia, one out of two visitors who type in “restaurants in northern va” actually end up in a restaurant. This means that if your restaurant appears in a search result, you stand a good chance of earning that customer’s business.
If you are a local physician or dentist, local SEO is essential. Many patients use search engines to find a dentist or physician. In addition to medical practitioners, real estate is an industry that is constantly growing. More people are searching for a new home and want to find a nearby business. As a result, your website should be listed on the first page of local listings. Here are a few ways that you can get started optimizing your Google My Business page to increase the number of visitors.
A website that is optimized for local searches is essential to your local SEO strategy. If your website isn’t up-to-date and has a poor mobile experience, your audience will lose interest. A website that’s outdated is unprofessional and doesn’t provide enough information. Investing in a new design for your website is an excellent way to give your site a fresh look. To make sure your site loads quickly, use Google PageSpeed Insights to evaluate your website’s speed.
Consumer reviews are a great way to improve your Google My Business presence. It can also encourage local business sales. According to BrightLocal’s 2017 Local Consumer Review Survey, 85% of consumers trust online reviews over personal recommendations. While Yelp discourages customer reviews, Google allows businesses to ask for them. It’s important to optimize your website for local SEO, especially since voice search is becoming increasingly popular. It’s crucial to optimize your website for voice searches so that you can get the most visitors from customers.
Local SEO also allows businesses to capture shoppers. It can boost sales from a single client. The “near me” option is the default choice for most customers when searching for a service or product. With a high local SEO ranking, more customers will see your website and products. The more localized your website is, the more visitors it can attract. This can help your business grow and become a successful online store. The more potential clients you have, the better.
Local SEO is also crucial for multi-location businesses. If a person cannot find your business location, they’re more likely to go to a competitor’s website instead. This can lead to higher profits. A multi-location business can also benefit from local SEO. When a customer can’t find the location of a restaurant, they’ll choose a competitor. In L.A., a restaurant with multiple locations wants to be found on Google’s local results page.