Google Maps is where many consumers go to make quick decisions about the local products and services they want to purchase. With 46% of searches on Google being location-based, getting your business to rank high on SEO Google Maps ranking is essential for local businesses to survive.
In addition to on-page SEO factors that you can control, such as meta tags and website structure, there are other crucial elements that impact your SEO Google Maps ranking, including relevance, distance, and prominence. This article covers ten tips to help your local business improve its Google Maps SEO.
The first thing to do when trying to rank better on Google maps is to claim and verify your business’s Google Business Profile (GBP). Once you have it claimed, make sure that all the information is correct and up to date. It’s also important to regularly check your GBP to ensure that all of the information is consistent with what is listed on your website and other online directories. This is known as NAP consistency and it’s important to send positive signals to Google that your information is correct, up-to-date, and consistent.
You should also consider ensuring that your website is mobile-friendly and that it loads quickly. This is especially important when it comes to local search SEO because most searches are done on mobile devices. A slow website can discourage users from clicking on your listing and ultimately lead to a lower search engine optimization (SEO) Google Maps ranking.
Another factor to keep in mind is that Google favors listings with a lot of reviews. This is important for local SEO because it shows that your business is popular and trusted. It’s also a great way to attract new customers, so be sure to encourage your existing clients to leave reviews for your business. The more reviews you have, the higher your Google Maps ranking will be.
One last tip to consider is that it’s a good idea to embed a map of your business on your website. This will further increase your Google Maps SEO as it shows that you are local and that you have a physical location. Additionally, it makes it easy for users to contact your business by putting the address in their GPS or calling you from their phone.
By following the above tips, your business can improve its SEO Google Maps ranking and rank higher in the local pack. The local pack is a premium placement on the SERP that gets more clicks than other organic results. So, if you can get your business to rank in the top 3 for its local search, you’ll see more traffic and sales. So, what are you waiting for? Start implementing these local SEO Google Maps ranking tips today! We’ll be here to support you every step of the way.