If you are a local business, then your Google Maps website ranking is essential. It will allow potential customers to quickly find you and make decisions about whether to engage with your business or not.
When a customer searches for a local business, they usually go to the top 3 Google Maps results. If your business isn’t showing in these spots, you are losing out on customers and revenue every day. Fortunately, there are several ways to optimize your Google Maps website ranking. In this article, we will explore 10 tips that will help your business rank higher in Google Maps.
One of the first things to do is verify your Google My Business (GMB) profile. This is a quick process and only requires a GMB login and a verified phone number. It is important to double check that all information is filled out completely and accurately, especially your service area and hours of operation.
You can also enhance your GMB listing by adding photos and videos. This will increase your visibility and can be an excellent way to drive in-store traffic. It is recommended to use high-quality professional photos that are related to your business.
The proximity of your location to the searcher is a key factor in Google’s Maps algorithm. This is why it is important to have a fully optimized GMB listing and a well-optimized website.
Another important factor in your Google Maps ranking is the quality of your citations. You need to ensure that the citations you have are sourced from reputable local websites and contain accurate information. You should also monitor your citations regularly to prevent volatility. This means removing variations such as Rd. vs Street, Apartment vs Suite, etc. Volatility in your citations can significantly lower your Google Maps ranking.
You can further boost your Google Maps ranking by promoting your GMB listing on your website, in your newsletter, on social media and through other online channels. In addition, you can add a link to your GMB listing on all of your promotional materials, such as invoices and business cards. You can also include a link to your Google My Business on your contact page on your website.
Reviews continue to be one of the most important factors in your Google Maps ranking, and you should focus on acquiring positive reviews for your business. This will not only improve your rankings but will also show customers that you are a trustworthy and legitimate business. It is important to keep in mind that you should not ask for reviews from your own customers, as this is considered spammy by Google.
There are many ways to optimize your Google Maps website ranking, but these are the most important. By following these tips, your Google Maps business listing will be able to attract more customers and drive more revenue for your business. The key to success is continuous improvement of your local SEO strategies from a keyword, content and linking perspective.