If you’d like your website to be listed at the top of the Google Maps search results, you need to improve its ranking. Here are a few things you can do. First, claim your listing. By doing so, you will be able to provide more information about your business, which will help you achieve a higher ranking on Google Maps. This step is also a prerequisite for the other steps in this guide.
Establishing a strong Google Maps listing is crucial for your local SEO. The benefits of a Google Maps listing include increased visibility and more potential business. However, you can only reap the benefits of a good visibility with it. There are more than a few factors that contribute to this, and proximity to other businesses is just one of them. To ensure that your business’s listing is visible, follow the 10 tactics below.
Paid ads are another way to boost your website ranking on Google Maps. These ads appear above organic results. They also boost your CTR and bring fresh clicks. Make sure you have a Google Business Profile and an Ads account before submitting your ad. This is one of the most effective ways to increase your business’s visibility and foot traffic. When you have a website with a high ranking on Google Maps, your website will likely be the first choice of searchers.
While Google does not explicitly mention that it uses reviews as a ranking signal, it is clear that positive reviews help your local business get a higher page rank in the results. It is not known if Google uses reviews, but one recent study shows that it does use them in their algorithm. Without an active review strategy, your ranking will suffer and your leads will be less than stellar. There’s no need to panic, though. It’s never too late to start building positive reviews.
The use of the API on your website can also harm your search engine rankings. You can moderately use this API on your website. For instance, you can use it on your contact page, and Google might still consider it on your page. This might mean that the map is combined with your products or organization. This isn’t an ideal situation – it’s still worth experimenting with this technique, but it isn’t recommended unless you’re ready to risk losing a good rank.
SEO for local maps is important. Local maps SEO helps your website rank in the local map section of the search results page. Geo-modifiers will affect your Google Maps website ranking. You can get your business to appear in the local 3-pack by utilizing this SEO technique. You can even target certain keywords related to your industry or region. It’s a good idea to include your website on local maps if you want to make an impression on your target audience.