Google Maps is a powerful tool that can help you get noticed by customers, boost your online presence, and generate new business. However, many people don’t realize that there is much more to a Google Maps website ranking than just being close to a searcher’s location. In fact, Google factors in more than 20 different things when determining the rank of a local business listing. This article will walk you through 10 tactics/strategies you can use to improve your Google Maps ranking and reap the benefits that come with it.
The first thing you need to do is set up your Google My Business profile correctly. This is a free tool that allows you to add your company information, including its address, phone number, and website. This information will then be displayed on the Google search results, alongside your Google Maps listing. You also need to make sure that all of this information is up-to-date and accurate.
Another important factor is your business’s review volume and how active you are in obtaining reviews. This is an area where you can really set yourself apart from your competitors. Be sure to encourage your customers to write reviews and respond to any negative ones in a timely manner.
Other important factors include the structure of your website, backlinks, and social media. The structure of your site should be easy to navigate and contain relevant keywords. You should also try to build some links from local websites and directories. This will signal to Google that you are a legitimate and trustworthy business. It is also a good idea to optimize your website for mobile.
Lastly, it’s important to stay up-to-date with Google’s latest algorithm changes. Google regularly updates its search algorithms, and these changes can affect your local SEO rankings. For example, a recent update removed the importance of having keywords in your business name. Instead, Google will now look at the prominence of your business and its prominence in the surrounding community.
If you want to see how your Google Maps website ranking is doing, you can do a quick search for your business in the area you serve. You will then be shown a map with a variety of types of results, from advertisements at the top to business listings with business cards and a map underneath. The best way to rank well in this type of results is by optimizing your Google My Business profile and focusing on getting positive reviews.
If you’re serious about ranking highly in Google Maps, it’s important to keep up with the latest algorithm changes. These changes can affect your local SEO strategy and lead to significant improvements in your Google Maps website ranking. So, be sure to stay up-to-date on the latest changes to Google’s algorithm and implement them as soon as possible. This will ensure that you’re always ahead of your competition. With the right strategy, you can get your Google Maps website ranking to the top and start generating more traffic.