Google Maps is one of the most popular tools to discover local information. Securing a top spot in the Google Maps local pack (also known as a Google “Maps Pack”) not only increases footfalls to your store but also improves sign-ups, site visits and phone calls. But, how do you ensure your Google Maps website ranking is at the best possible level? In this article, we share ten simple steps that you can take to boost your Google Maps website ranking.
Firstly, you should optimize your GBP with the relevant keywords. Make sure that your business name and description is properly matched with the primary keywords that you are targeting. Then, optimize your listing with relevant categories and a short description of the services you offer.
It’s also important to check that your listing is complete and accurate, including information such as your address, opening hours, and contact details. This is an important step, as Google has said that proximity is one of the key factors when it comes to ranking a Maps Pack location.
In addition, you should make your GBP more interactive by posting pictures of your store or products on a regular basis. Studies have shown that businesses with photos receive 35% more clicks and 42% driving direction requests than those without. This is because people are naturally drawn to visuals and this can help them to decide whether your business is the right fit for their needs.
You should also regularly check your Google Maps business profile and update any changes that might happen to your business. For example, if you close down or change your business opening times, you should immediately update this on your listing. Otherwise, Google might display your competitor’s information instead of yours in search results and this could negatively impact your search ranking.
Aside from making your listing more accurate, you should try to encourage customers to leave positive reviews on your GBP. Positive reviews are an important factor in improving your Google Maps website ranking because they show that you have a trustworthy business and it’s well worth visiting.
Lastly, it’s important to monitor your Google Maps website ranking on a regular basis. This will let you know how your efforts are paying off, and if there’s anything that you need to improve.
Ultimately, the best way to improve your Google Maps website ranking is to work with an experienced digital marketing agency that can help you build a robust SEO strategy for your company. With their expertise, you can ensure that your website and local listing are optimized for local searches. Contact Nozzle today to discuss your digital marketing needs and find out how we can help you improve your Google Maps website ranking.