Whether it’s looking for a new restaurant for lunch or for a mechanic to fix an unexpected flat tire, local consumers often turn to Google Maps for assistance. Consequently, having a top Google Maps ranking is incredibly important for local businesses as it leads to more traffic and conversions.
So how can you improve your Google Maps ranking? In this article, we will outline 10 tips and best practices to help your business rank higher on Google Maps.
Start by ensuring your Google Business Profile is complete and accurate. It is important that your company’s name, address and phone number (NAP) are correct in both your GMB listing and your other online citations. Also, make sure your business hours are up to date and that any special offers or promotions you have running are reflected in your Google Business Profile.
Additionally, having high-quality photos on your Google Business Profile is crucial. This signals to Google that your business is active and cares about its customers. It also allows your listing to stand out among competitors and look more authentic in the eyes of users.
It’s also a good idea to add relevant keywords into your business name, description, and other identifying attributes. However, don’t saturate your listing with keywords, as this can negatively impact your search engine optimization.
Another way to boost your Google Maps ranking is through backlinks. Backlinks are a signal to Google that your website is authoritative, and it’s important to build high-quality, locally relevant backlinks to improve your Google Maps ranking.
Lastly, it’s important to have consistent and fresh reviews on your Google Business Profile. A high volume of positive reviews shows to Google that your business is popular and trustworthy, which will lead to a higher Google Maps ranking.
If you don’t have enough time to manually check your Google Maps ranking, consider using a tool like Semrush to keep track of your results. This will give you a more objective view of your Maps ranking and will help you stay on track with your local SEO strategy.
Overall, these ten tips will allow you to make the most of your Google Maps ranking and increase your chances of showing up in local searches. So take the time to implement these simple strategies and watch your business grow!