Google Maps website ranking is a crucial marketing strategy for any local business looking to boost their online presence and attract new customers. In fact, nearly 67% of consumers use the navigation app to find businesses in their area and the top 3 results from Google Maps makes up more than half of all clickthrough rates on the search engine’s results page according to Brightlocal.
However, there are some things you need to keep in mind when optimizing your local Google Maps ranking. The first thing you need to do is make sure that all the information in your business profile is completely accurate and up to date. You can do this by using a tool like Semrush’s Listing Management tool to check and update your profile regularly.
Another important step is to optimize your Google Maps business description. It should include the big picture of your business, unique attributes to compel searchers, and keywords that will help your business show up in relevant searches. It should also be written in a way that aligns with your brand voice and tone.
The next step is to optimize your Google Maps business link, which links your business’s location with a direct link to your website. This is crucial because Google ranks the links it finds most relevant in its maps results. You should make sure that your Google Maps business listing links to a page on your website that is optimized for mobile devices.
Once you have your Google Maps business listing up and running, it’s time to get it ranked on the first page of Google’s search results. There are a number of different ranking factors that Google looks at when determining which businesses appear on the map, so understanding how they decide on which companies to display will help you understand how to optimize your business for top-of-page search.
Proximity is one of the most important ranking factors for Google Maps, and it is an especially powerful ranking factor if you’re a brick-and-mortar business. This is because the Google Maps app was designed to help users locate local businesses – not businesses that operate online.
You should make sure that your business is properly positioned on the map, which means that you need to ensure that the address and phone number you provide are correct. If they aren’t, you’ll be wasting valuable advertising money by placing your business in the wrong place on the map.
Additionally, you need to make sure that your business is listed on other websites – for example, if your business offers a service, you should list it on Yelp and Yellow Pages. This will help to establish your business as a credible source of information, which is essential for achieving high rankings on Google Maps.
Getting your business listed on as many local directories and industry-specific websites as possible is also vital. For example, if you are in the healthcare industry, you should consider obtaining a listing on magazines and professional organizations that specialize in your specific field.