Local SEO is an important digital marketing strategy that helps businesses gain more visibility in Google’s search results. It increases business awareness and improves website traffic, leads, and sales.
Local Search Engine Optimization consists of a number of different strategies that are designed to help your business show up in search engines when potential customers are looking for the services you offer. These strategies include keywords research, local citation building, link-building, and content marketing.
Keywords are one of the most important aspects of search engine optimization. You must be able to find keywords that are relevant to your target audience and are easy to rank for.
Using a tool like the Google AdWords Keyword Planner can be helpful in finding relevant keywords for your local market. It also allows you to compare your competitors and identify what keywords they are ranking for and which ones you should be optimizing for.
A Google Map on Your Website
86 percent of people look up a business’s location when searching on Google, and most of these visitors are looking for something specific like “gluten free pizza” or “restaurant near me.” That means that it’s essential to have a Google map on your site! If you don’t, your competitors are probably going to show up in Google’s search results for those terms, which will lead to more traffic to their site.
Make Your Website Mobile-Friendly
Having a responsive website is essential to ensure that your site can be used on all devices. In addition, Google considers mobile-friendly websites to be easier to crawl than other sites. In order to get your website mobile-friendly, you must optimize it for a responsive design and make sure that you have the latest version of a mobile-friendly theme and plugins installed on it.
Create Content Catered to Your Niche
Publishing high-quality, engaging content is a great way to improve your website’s local SEO. This content should be centered around a local-based topic or niche and include keywords that are related to your business.
Keep your Google My Business (GMB) listing updated
Your GMB listing is another key component of local SEO. It’s a place where you can include your hours, address, phone number, and other information about your business. When your GMB profile is updated, it shows up on search engine results pages for local searches and helps to build your brand.
Make Your Contact Info Clickable
Adding a phone number to your site is another important local SEO strategy. It allows users to call your business right from your site and makes it easier for them to contact you if they have any questions or need your services.
Add a Contact Form and Email to Your Website
Creating a contact form on your website is an easy way to increase your conversions and get more leads. This is especially true for service-based businesses that serve local customers.
Be sure that your contact information is consistent throughout your website and GMB listing. This includes your name, address, phone number, and website URL.