Google Maps is the most popular online map service, and a high rank on the Google Maps search results page can bring significant visibility and traffic to local businesses. However, ranking well in Google Maps can be difficult because of the ever-changing nature of the algorithm and the competition. To improve your Google Maps ranking, it is important to focus on a few key factors.
Google uses multiple criteria to determine the quality and relevance of a business listing in its Maps results, including the number and type of reviews, proximity to the user, and other information available on the Google My Business profile. In addition, local SEO efforts can have an impact on a business’s Maps rank.
Having your business featured in the Google 3-Pack ranking is one of the best ways to attract consumers in the area and drive traffic to your website or physical location. This is why it is so crucial to focus on improving your Google Maps ranking and monitoring it over time.
In the world of local SEO, many people are focused on boosting their Google Maps ranking. This is because over 85% of consumers who use “near me” searches visit the businesses that appear in the first 3 spots on Google Maps. It is also worth noting that this percentage is even higher for mobile searches.
The best way to optimize your Google Maps ranking is to ensure that all of the information on your Google My Business (GMB) profile is accurate. This includes your address, phone number, and website. In addition, it is a good idea to include keywords in your business title and description.
Another way to optimize your Google Maps ranking is by building citations. This means submitting your business information to third-party directories that feature local businesses. This will help Google see that your business is legitimate and authoritative.
Finally, it is important to build a strong review strategy for your business. Reviews are an important factor in both search and Google Maps rankings, and 80% of consumers say they trust businesses with 4-star or higher ratings. Using a tool like Podium can help you automate the process of getting more reviews from your customers, which is a great way to improve your Google Maps ranking.
Monitoring your Google Maps ranking can be done manually, or with the help of a free or paid rank tracking tool. Some of the tools that are available on the market are GMB Crush and Localo. Both of these tools allow users to track their Google Maps ranking for a specific keyword, as well as the top 20 other results. In addition, GMB Crush allows users to export their Google Maps rankings into a CSV file. Using a free or paid Google Maps rank tracker will allow you to monitor your ranking over time and compare it to the ranking of your competitors. This will help you identify opportunities for improvement and stay ahead of the competition.