Google Maps website ranking is one of the most important steps for any business to take in their local search strategy. With consumers often using this tool to find local businesses, it is essential for businesses to optimize their listing to appear in the local pack and drive more customers to their business. The good news is that there are several things that can be done to optimize a listing to improve its search ranking.
First and foremost, it is important that a business claim its GMB (Google My Business) listing. This will allow it to add much more detailed information about the business and increase its chances of appearing in the local pack. It is also important that the information on a GMB listing is accurate and up-to-date.
A high-quality Google Maps website can also help a business rank higher in the local pack. This is because Google searches for keywords in a website to determine if it’s relevant to a specific location. Adding local keywords in the text of a website is one way to do this.
Another great way to boost a Google Maps website ranking is to include a Google map on the site. This allows potential customers to easily identify the location of a business and will increase engagement. Embedding a map on a website is easy and can be done in just a few clicks.
One of the most important factors in determining a Google Maps website ranking is the number and quality of reviews that a business receives. It is crucial that businesses encourage their customers to leave reviews on their listing. Not only will this increase their rankings in Google Maps, but it will also help them improve their local SEO.
It is also important to have a mobile-friendly website. Most Google searches are made on mobile devices, so having a responsive website that displays correctly on any device is crucial. Finally, it is important to have a fast loading website. A slow loading website can significantly affect a Google Maps website ranking.
Lastly, a Google Maps website ranking is dependent on the number of citations a business has. Having a variety of citations from different sources is important because it shows that a business is well-known in the community. It is also important to have consistent citations, which means that each citation should contain the same information, such as name, address, phone number, and URL. Volatility in citations can cause confusion for Google and lead to lower rankings.
Having an optimized GMB listing, a high-quality website, and positive online reviews are all ways to improve a Google Maps website ranking. By following these tips, businesses can make their listings more visible, attract more customers, and achieve business growth. If you would like to learn more about how to optimize your Google Maps website, reach out to us. We have a team of experienced experts that can help you get the most out of your marketing budget.