Managing your reputation should be seen as a business skill that will either make or break your career. Lots of folks fail to fully understand how to manage their own reputation. This article will help spell things out for you.
Be personable online. Posting tweets and status updates will not work unless you actively communicate with your followers. If anyone makes an inquiry on your social media page, make sure you respond right away. When you get asked a question you can’t personally answer, let the enquirer know that you’re looking into it.
Monitor your online reputation carefully. You can never tell when your company may receive a negative search engine result from an unhappy customer or somebody that just does not like you or your business. Being mindful of search results will help you stop these things from reaching the first page. Make sure to stay on top of this, and check in at least a couple times a month for best results.
Go on the offense to protect your reputation online. Counteract any negative comments online with tons of positive remarks. Be sure to keep posting new positive content to keep it fresh, so that any negative feedback slips in the search engine listings.
Be sure that you have your social media sites run professionally. These pages are a representation of your company, and that’s why it’s a good idea to make sure people see things which will make a positive impact. You want to get personal, but don’t overdo it.
If you find false information online about your company, petition the owner of the site to remove it. If you can just show them that the information isn’t true, most site owners aren’t going to have a problem getting rid of it.
There are companies out there that are trusted and can help you with reputation management. While you should always work on this yourself, there is no way that you can handle every aspect of this. This is why it’s great to have someone that can help you with these things as well.
Try to have a great personality online. Posting status updates and tweets doesn’t work without active communication between you and your followers. If a question is posted, answer it quickly. If a question is asked that you don’t know the answer to, let your follower know that you are working to come up with an answer.
As your business expands, you can get more customer interaction. This includes negative commentary, which always must be addressed maturely. Speak in a manner that is businesslike and professional.
When you read something negative about your company, it is easy to become angry at the poster, especially if the poster is not telling the entire truth. It is best to remain calm and professional. Readers can make a judgement call based on both pieces of information.
If the company has made a mistake with a customer, don’t hide it. Customers are smart and won’t fall for that. You should actually recognize the mistake and make a sincere apology. Many times, the customer will forgive you. Quite often, this involves providing something extra for the mistake.
If someone is dissatisfied with their product or service, fix the situation so that you will increase your reputation. Turn the negative into a positive to show that it is important to you. It would be even better if you can carry this out online. The other customers out there, and prospective ones, will be shown that you work on customer complaints quickly so they will feel more comfortable doing business with you.
Customer Service
Be sure to provide a full refund on any product or service you provide. This is what giving people good customer service is all about. When something a customer purchased is returned, you might lose its profit margin because it can’t be resold as new. It is well worth the loss to gain positive feedback from providing great customer service.
It can be difficult to find success if you are not skilled in reputation management. Learning how to shape people’s perceptions about your company is essential. Thus, it is vital that you follow the advice presented to you.
Make sure you know what is going on in the world as it pertains to your area of business. Staying current ensures you are giving the best new information to all of your customers. Take a few minutes each day to run an online search to get the newest facts about the industry you’re in.