With the rise of voice search, it’s becoming increasingly important for local businesses to optimize their Google Maps ranking. A high Google Maps ranking will make your business more visible, and can help you attract more customers. However, optimizing your Google Maps ranking isn’t as easy as it sounds. In this article, we’ll discuss the best practices to improve your Google Maps ranking.
In order to rank high in Google Maps, you must make sure that your information is accurate. This includes your name, address, phone number, and website. You must also have photos of your business, as well as a description of the services you provide. If your information is incorrect, it can cause you to lose rankings and traffic. In addition, it’s important to regularly update your Google Maps listing with new photos and specials.
You can check your Google Maps ranking by entering keywords into a search engine and looking at the results. If you want to do a more thorough job, you can use a Google Maps rank checker. These tools can be found online and are free to use. Simply enter the keywords you want to track and provide your business’s URL, the country you’re in, and up to three cities where you want to see your results.
One of the most important things you can do to improve your Google Maps ranking is to encourage people to write reviews. Reviews are a key ranking factor for Google Maps, and are a big part of the decision-making process for potential customers. A survey by Brightlocal showed that 87% of online searchers read reviews for local businesses before making a purchase. In order to get more reviews, you should proactively ask for them, but politely and not in an annoying way.
Another way to increase your Google Maps ranking is by embedding a Google map on your website. This is a great way to add more credibility and trust to your site. It can also help you rank higher in the local pack, as it shows that your website is relevant to a particular location.
Lastly, you should regularly research and add new keywords to your website. These keywords should be specific to your location and target audience. This can help your Maps ranking, and it will also increase the number of organic searches that will be directed to your site.
Lastly, you should consider using structured data markup to highlight your content on Google search results. This can be used to add information about prices, dates, or even sizes of products or services. However, you should be careful about using this method, as it can be a violation of copyright laws. You should also avoid data scraping, which is the practice of automatically collecting information from a website or other source. This can lead to copyright infringement, and may even damage your website’s fragile infrastructure. It’s always a good idea to consult with a professional if you have any questions about SEO Google Maps Ranking.