If you have a local business, then it’s important to optimize your website to rank higher on Google Maps. As a result, you’ll attract more customers and increase your revenue.
Getting to the top 3 spots on Google Maps listing (also known as ‘Google Maps Pack’) will offer your business massive online exposure and improve sign-ups, site visits and phone calls significantly. Fortunately, a number of local SEO tactics can help you achieve your goal easily.
One of the most effective ways to improve your local search engine rankings is by optimizing your company’s website and improving its speed. A faster website will rank better in both Maps and organic searches. Furthermore, you should make sure that your business website is mobile-friendly and has an SSL certificate installed.
Another way to improve your Google Maps ranking is by creating a blog that focuses on local topics and sharing it regularly with your audience. This will also build trust and boost your credibility as a trusted source of information.
When people search for businesses and products, they often use local keywords. This includes phrases such as “near me” or “in my neighborhood”. Using these types of keywords will help you attract more local clients.
The most important thing you can do to improve your Google Maps website ranking is to ensure that all of your business’s NAP (name, address, and phone number) details are correct and up-to-date. This will prevent confusion and potential misinformation that could hurt your ranking.
Next, you should focus on improving your Google Reviews and Ratings. This is because positive reviews will lead to a higher ranking, while negative ones will lower it. To get more positive reviews, ask your customers to write a review of your business. You can also encourage your customers to share their experiences with your business on social media.
You should also focus on improving your Google citations. This is because a high number of citations will boost your ranking on both Maps and organic search results. The most important sources of citations include industry-specific magazines, professional organizations, and conferences. You can also find citation opportunities on local listing sites such as Yelp and Bing.
Another important aspect of Google Maps ranking is the prominence factor. This is a tricky factor to pin down, but it appears to be based on how well known your business is offline and online. Lastly, you should pay close attention to your GMB category matching and ensuring that it matches the keywords that are driving traffic to your website.
There are many factors that influence Google Maps website ranking, but the above-mentioned tactics are some of the most effective. By nurturing these areas of local SEO each month, you can ensure that your Google Maps listing is at the forefront of local search. Moreover, you can use the Localo tool to monitor your Google Maps website ranking and see how your competitors are performing. The tool will even provide you with suggestions to improve your ranking.