Google Maps is a free, online mapping service that provides street maps and satellite imagery worldwide. It also offers directions, travel planners, and real-time traffic information.
Ranking your business on Google Maps can help you get found by new customers and increase your local sales. In addition, it can help your website gain authority and improve search engine rankings.
There are several factors that determine your map rank on Google, including proximity, relevance, and prominence. The best way to boost your local map ranking is to focus on these factors and make sure that your business’s profile on Google is updated regularly.
PROXIMITY
When it comes to local searches, proximity is a vital factor that Google uses to serve up the most relevant results on search pages. It will take into account the distance between a potential customer’s location and a business, as well as the information that the searcher inputted in their query.
This means that if a customer is looking for a lawyer in Las Vegas, the business closest to them will be displayed on their screen. Similarly, if a user is looking for a Chinese restaurant in a specific city, that business will also be displayed.
RELEVANCE
Another important factor in Google Maps ranking is the number of reviews your business has received from customers. This is because it is a great way to build your credibility and increase customer trust.
Having a large number of positive reviews from your customers is a good indication that they are satisfied with the quality of service you provide. This is why it’s a good idea to encourage customers to leave reviews about your services, products, and company.
PRACTICAL USE OF GOOGLE MAPS TO IMPROVE RANKING
While Google Maps is an excellent marketing tool, it can be difficult to understand how the system works and how to use it effectively. This is why it’s a smart move to hire an SEO expert to help you with your Google Maps ranking strategy.
You can also ask a friend or colleague to write a review about your business, which can help improve your reputation. In addition, posting regular updates to your Google Business profile is a great way to keep your listing fresh and engaging.
LOCAL SEARCHING IS A MAJOR FACTOR IN REGULARLY CLICKED LINKS ON MOBILE DEVICES
When a person conducts a Google search using a smartphone, Google Maps will take their location into account and show them local results based on their GPS. This can have a major impact on the results they see, as most people are searching for businesses nearby.
In addition, Google has introduced features that can help users find what they need on the go. These include a local pack that appears on the top of search results and a 3 pack, which shows the three most relevant listings. These are the first things that a person will see when they use their mobile device to search for a local business.