When determining your Google Maps Ranking, prominence is a big factor. Prominence reflects how prominent a business is online and how easily people can find it online. Your business’ NAP (Name, Address, and Phone Number) citations across the web should be consistent, as these are key indicators of your business’ identity. In other words, the more prominent and relevant your business is, the higher its prominence on Google Maps.
Getting your Google Maps Ranking is a critical marketing tool. It helps people discover your business and gets you more business than your competitors. But how do you get it? First, you have to know what Google’s algorithm looks for in your listing. Google has trillions of web pages indexed, so it’s important to optimize your listing for the best possible results. Your Google Maps listing is your window to the world, and your competitive edge in your neighborhood.
Another major factor in Google Maps ranking is your website’s responsiveness. Make sure the mobile-friendly website loads quickly. About 60% of searches on Google are made using a mobile device. If your website’s page is slow or requires pinching to view it, then your Google Maps ranking will suffer. In addition, broken links and a slow loading website will lower your listing’s visibility on Google. Your website’s speed is also an important factor, so make sure you have a responsive web design.
As for the algorithm, make sure to optimize your GMB profile. Complete your business information with accurate descriptions of your services. In addition, your Google Maps ranking depends on the number of reviews your website has. More reviews are better than zero, so building more reviews is important for your business. But don’t focus on building reviews just for SEO. You’ll want to keep building them as much as you can. If you do this, you’ll be well on your way to achieving higher ranking on Google Maps.
In addition to the quality of your Google Maps listing, the proximity of your business to other locations is an important factor. According to Google, 67 percent of consumers rely on Google Maps for navigation. Most of these people find businesses by searching for keywords, rather than by name. Because of this, it’s vital to have a strong Google Maps presence, even if your business is not directly related to these locations. Google uses the Google Local Algorithm to determine your location. It looks at three main areas: relevance, distance, and prominence.
Adding photos to your listing will improve your Google Maps Ranking. Photos make a business listing more appealing to consumers, and Google prioritizes listings with photos. According to Brightlocal, businesses with more than 100 photos receive more calls, directions, and website clicks. Adding photos to your Google Maps listing will help your company’s visibility, engagement, and revenue. A high-quality Google Maps listing can significantly boost your visibility, revenue, and overall business performance.