If you want your business to appear in the Map Packs, you must optimize your Google Maps listing. This is because your location, business name, and category are used to determine your SERPs. Adding keywords to your business name can increase your Google Maps ranking. According to a study conducted by Moz, the name of the business is important in determining your local SERPs. In addition, a website’s popularity and rating are also important factors.
It is important to make sure that your website is mobile-friendly. Over 60% of searches on Google are made from mobile devices. If your website is slow to load or requires pinching to view, your ranking will be negatively affected. If the website is easy to use but not mobile-friendly, it will also have a negative impact on your Google Maps listing. Another important thing to consider is the user experience on your website. Your users should feel comfortable with your website. If you can’t make it easily, it’s a good idea to create a website specifically for mobile devices.
The main factor that determines your Google Maps ranking is the category in which your business is listed. Your primary category should reflect your core product or service, while your secondary category should include your other offerings. While you can choose categories on the Google My Business dashboard, you cannot select categories manually. Your listing will be less appealing to consumers if it isn’t filled with pictures. If you have a 24-hour operation, it’s best to optimize your business hours. If you’re not open all the time, your ranking will be negatively impacted as well.
If you’re having trouble getting into the top Google Maps SERPs, you can make a few changes that will improve your visibility. Creating and inserting a Google map location is a simple way to improve your ranking. This will allow more people to find your business through a search. The more reviews you have, the more trustworthy you’ll appear. And remember, the more you have, the better.
In addition to keywords, your listing category is also a key factor in Google Maps website ranking. You should choose the primary category that describes your business’s core offering and secondary categories that represent other services you offer. You can customize the categories on your Google My Business dashboard. For instance, you can choose between four categories: “local businesses” and “regions” and “locations.” These categories should be relevant to your business and its location.
Your GMB page is a direct way to tell Google about your business. But not all of this information will be useful to your ranking. For example, your business description does not get crawled by Google, so it won’t be helpful to provide it. However, you should optimize your GMB listing for the highest potential exposure. By optimizing your listing, you can increase your Google Maps website ranking. You’ll also benefit from a higher Google organic search ranking.