Local SEO is the process of optimizing your business to show up in Google search results when people are searching for businesses within a specific location. It can help you get in front of potential customers and boost your bottom line.
There are many factors that contribute to a successful local search engine optimization strategy. Using these tips will help you improve your visibility online and increase sales.
1. Local keyword research
A great local SEO strategy starts with understanding the keywords that your target audience uses when they are looking for a business in your area. This will allow you to create content that answers their questions and provides them with what they are looking for.
2. Local content marketing
A key component of local SEO is creating and sharing local content. Whether it’s blog posts, videos or social media posts, a strong local focus can help boost your rankings in local search engines and attract new customers.
3. Link building
Like with all forms of SEO, links are important when it comes to local ranking. Getting links from high-quality sites is one of the most effective ways to improve your local SEO.
4. Community engagement
Connecting with the local community is a vital part of any successful local SEO strategy. Adding information to your business website or social channels about the area you’re in can be an excellent way to demonstrate your knowledge and build relationships with local businesses.
5. Citations
Building citations of your business name, address, and phone number is an essential part of local SEO. They make up 11 percent of local pack-ranking factors and can have a major impact on your search engine visibility.
6. Business profile listing
Another important local SEO ranking factor is your business’s Google Business Profile (GMB). It’s free to sign up for, and can have a massive impact on how searchers find you online.
7. Citations and reviews
Collecting a large number of online reviews is one of the most effective local SEO tactics, but it must be an ongoing process. Having a steady stream of positive feedback from your existing and new customers will boost your search engine visibility and help you attract more customers.
8. Local map listings
As a local business, your chances of showing up in the Google Map Pack are extremely high if you are a real physical location and have a website that includes location-specific content. The Google Map Pack is the top of the SERPs for a local search, and it contains a list of the best local businesses in that area with a map of their locations.
Getting in the Map Pack is only possible if your website is optimized to include relevant local keywords and unique content for each of your locations. This includes creating a location page that provides readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.