Your Google Maps website ranking is a crucial part of your overall SEO strategy, as it can directly influence the number of visits you receive and even your bottom line. It’s no secret that local search is one of the most powerful forms of online marketing, and if you haven’t optimized your website for it yet, you are losing out on potential customers who could be in need of your services.
There are many factors that can play into your local SEO success, but there are some proven strategies that will help you increase your Google Maps website ranking. By following these tips, you can quickly improve your rankings and start getting more traffic to your website, more calls, and ultimately more revenue.
1. Optimize Your Google Business Profile (GBP) & Website
Your GBP is the primary signal that Google uses to determine your rank in local searches. Make sure your listing is completely optimized with accurate and up to date information.
2. Use Local Schema on Your Website to Make Google Maps Crawl Your Site more easily
Using schema lets Google crawl your website and understand all the relevant details it needs about your location. This makes it much easier for Google to validate your listing in Google Maps and gives it the confidence to pull your business up higher.
3. Build More Backlinks to Your Website
Building more backlinks will not only increase your Google Maps website ranking, but it will also increase your overall authority across the web. This is a critical ranking factor for both Google Maps and Google organic search, and can be a big advantage if you are struggling to rank on the first page of Google.
4. Add More Reviews to Your Local Listing
Adding more reviews to your local listing will help to build credibility and trust for your business. It’s no secret that most people read reviews before making a purchase decision, so it’s important to focus on building more reviews and acquiring more customer feedback for your business.
5. Create Your Own Google Maps Ad Campaign
Running a Google Maps Ad campaign is an excellent way to boost your Google Maps website ranking and get more clicks for your business. This kind of paid ad is displayed above the organic search results and will appear on mobile devices when users perform a local search for your business in an area you are serving.
6. Add More Locations to Your Google Maps Ad Campaign
Whether you are a restaurant, hair salon, or insurance company, there are lots of different locations for you to add to your Google Maps Ad campaign. The more locations you have, the better your Google Maps website ranking will be.
7. Include Your Local Keyword in Your Title and Description
Your Google Maps website ranking is also heavily dependent on the keywords you are targeting. This is why it’s vital to include your targeted keyword in your title and description on your GMB page.