SEO Google Maps Ranking is a crucial component to local search and can help boost business visibility, sales, and leads. However, the competition for a top spot in the local pack is stiff and requires a robust strategy that includes optimizing Google My Business (GMB) listings and website content with relevant keywords and other local factors.
GMB profiles are a powerful tool for boosting local search engine optimization (SEO) because they allow businesses to control their online presence and appear in regular organic search results as well as the Local 3-Pack when applicable. Plus, Google searchers are more likely to click on a business listing than a regular web page when looking for nearby services.
While there are many factors that can affect a GMB profile’s rankings, there are 10 key tips that can have an enormous impact on your client’s chances of claiming a spot in the Local 3-Pack and boosting their overall search visibility.
Google gives preference to listings that match the user’s query, so it is important to ensure that all of your business information is accurate. It is also important to update your listings frequently so that searchers have the most up-to-date information.
Another important tip is to include as many photos as possible. This will make your business more attractive and enticing to potential customers. In addition, Google will also take into account customer reviews when assessing your GMB profile.
More reviews are a great way to boost your Maps ranking because they signal to Google that your business is active, alive, and kicking. It’s important to proactively encourage your customers to leave reviews so that they know you are actively listening and responding to feedback.
One of the best ways to improve your GMB profile is to embed a Google Map on your website. This will allow your website visitors to quickly and easily find your location, which in turn helps to improve your Google Maps ranking. In addition, it will also increase your credibility by showing that you are a trustworthy business that can be trusted by customers.
Prominence is a difficult ranking factor to pin down, but it’s clear that Google takes into consideration both offline and online reputation in its calculations. For example, your client’s website organic rankings, their social media profile activity, and the number of quality inbound links can all contribute to their prominence.
Although Google Ads don’t have the same long-term visibility as SEO, they are an excellent way to drive traffic to your client’s website and Google My Business profile while they wait for their SEO efforts to pay off. In addition, they can be used to drive clicks, reviews, links, and other forms of positive engagement that can further boost your client’s Maps rankings and overall SEO performance.