Are you a business owner? If so, you know the importance of advertising your business! You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. Video marketing is a technique new to most people. If you are interested in learning more about getting the most from video marketing, read on!
YouTube has excellent editing features. For example, it’s possible to add annotations onto your videos. Use this feature to add some information, share a coupon code or a link to your site.
Don’t think that anyone is going to watch a 20 minute video. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
Optimizing your videos is key. When you upload videos to more than one site, you should have unique titles and descriptions for every one. You also need to include any targeted keywords. Include links for your other forms of social media so that potential customers can find you.
Each video should remain concise and focused. You don’t want to find yourself wandering too far away from the topic. Develop an outline of your video before you start shooting it. Don’t stray from the task at hand, and you should be fine.
If people have a hard time using one of your products, make a video showing them how things should be done. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.
Try to get co-workers or other employees interested in creating videos. You need to have articulate people who represent the business. You can always use more than one person in the videos, after all.
A big mistake in video marketing is to get caught up in production value. Spending a lot on making the video does not ensure good results. Some of the most basic video marketing have been done by large corporations like Dell or Apple.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You’ll probably end up meeting people that are experts in your field that you can get interviews from. You will want someone to tape any speeches you give.
People like honesty! If you’re making a video, do it truthfully. When you speak the truth to viewers about something you are passionate about, they will not only enjoy it, but they will appreciate it and come back for more.
Write a script for the intro and outro for your video. You have to clearly say your name, your company, and the topic of the video. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.
People online today have short attention spans. The first 15-20 seconds of your video are crucial. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
How did your video go? Use the comments to determine your next step. Make use of this information in order to improve the content and production of your videos, and post new videos. Remember that this process should be continued indefinitely. You will never achieve complete perfection. You should always be striving for more.
Don’t expect to post a video on YouTube and have the whole world watch it instantly. You must promote the video through social media, blogs and emails to your customers or friends. People cannot view it if they do not know it exists.
Make sure that you measure the effectiveness of your video. Guessing is not accurate enough to base a business plan on. If you have actual numbers available it will be much more helpful. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
Don’t forget about YouTube. This is where your video marketing campaign should begin. The hosting is free! YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. Not only is it the most visited video site, it’s also a highly ranked search engine.
When you put up a marketing video, know that you’re going to have to moderate comments. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. Disabling the comments is always an option if moderation is not available.
Keep videos informative and short. People who watch videos online do not want to watch for a long time. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. Great content is no longer great if the viewers become distracted amidst the greatness.
Short videos are preferable. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is okay for tutorial videos, though. Brevity and concision should be your goals.
Make sure that you include working links to products you are promoting on your video. If possible, the link should be displayed within the content of the video, as well as in the description. This way your link is always connected to your video, no matter where it ends up.
Make sure to let a little of your personality show when you are creating you are videos. People want to see the real you. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. Customers will think of your face as they see your products.
After reading this article, you understand the importance of video marketing. Traditional advertising just isn’t as popular as it used to be. As the Internet continues to gain more popularity, videos are a great way to carve out an online niche. Use these tips and you will make a lot of money.