Video marketing is a great way for anyone to improve their business. Good videos utilize a combination of techniques. Video marketing requires you to consider many different factors. Read along to figure out some tricks you can use to make your video marketing campaign go as smoothly as possible.
Few marketing tactics are as effective as video clips. Try asking viewers to ask questions in vidoe form and then answer then this way. Offer free samples to those whose questions you answered!
If you use YouTube, use its editing features. You can even add annotations on videos. This makes it easy to share additional information such as a link or a coupon code.
Your best bet for creating a successful video clip is to aim for short and sweet. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Make sure all your videos are 20 minutes or less. If you want to show how to use your product, you can use around 20 minutes. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Spending a lot of money and time on a video does not mean it will yield better results. Many times you will not get a great return on a very large investment. Huge companies have made great marketing plans with simple videos.
Video marketing gives you a way to be more personal with your customers. You can ask that customers send in questions so you can create video responses. You can even give away freebies to viewers who send in the best questions!
Work with several team members when developing ideas for your video marketing campaigns. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Put their names in the credits at the end of the video.
A good video does not need to be expensive. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You don’t need anything fancy for a good quality video. Be yourself and look in the camera while talking. You might not need to do even that much. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Even large corporations, like Dell, have been successful with simple demos made by employees.
It is always wise to make a request of viewers within your videos. Some refer to this as a “call to action.” For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. You just need to ensure that viewers can do this easily.
Make sure you are tracking the results of your individual videos. You can tell so many different things from the statistics that are provided. Such information can be extremely useful in shaping your target groups.
Videos can be used to give people a closer look at how your business operates. Take videos of what you’re working on and show off what you’re selling. You could also give them a glimpse of the humor that you have in your office. People will enjoy seeing a more personal, intimate side of your business.
You have a small window of time to get attention from viewers. The first 15 seconds of your special video clip are the most important. You should use an unusual perspective or hook to draw them in for the duration of the video.
Make a FAQ video for the most common questions. While many people put FAQs on their website and expect users to read them, it is a good idea to make a video. They will have more than one option for the way they find information.
If you aren’t good at videos, recruit outside help. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. For the prize, tell them that the best video can be used as an ad for an upcoming project.
A tripod is a must-have for filming your marketing video. Shuddering, jerky filming is a trick for scary movies and the like. You want to aim for steady and smooth panning. Most viewers will take only a few seconds to decide whether your video is worth their time, so make it good!
Making a video is just part of the battle. Promotion is another key factor that needs to be utilized. If you market your video, you’ll find you get many more viewers than otherwise. Good videos are important, but so is good marketing.
By now, you surely know that video marketing has much to offer your brand and business. You also know success will take hard work, creativity and diligence. You should use these tips so that you can have the best opportunity to market your videos. Be organized and plan it all out up front.