Video marketing – what is it? Video marketing is just using videos to advertise yourself online. The basic principal is simple, but you need to learn a few simple tips before you begin. You’ll find that the tips below are useful no matter what your message is or who you’re delivering it to.
Videos should be concise and have a clear point. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If you want to have a long video, do not make just one. Split it into a series.
Give your customers some awesome content and your video may go viral. It doesn’t require a fantastic camera to get viewed by millions of people. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. A good camera won’t hurt, though.
If you’re creating a marketing video, make it concise and short. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
If product promotion is something you need, video marketing can be a helpful conduit. Giving a demonstration and showing people how your product really works helps to give potential consumers some confidence in your product. This can translate into increased sales.
You have to grab people’s attention right away if you want them to view your entire video. Your videos’ first 10 seconds should be solid. Have a ‘hook’ that will draw people in and entice them to watch more.
Don’t assume you need to spend a lot of money when making a video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. A long, involved script and a great deal of experience is not required either. Just act natural and talk to your audience. And in some cases, you will not even have to edit your video before publishing it. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. You should try giving away some freebees to customers that ask questions.
Provide fresh, interesting content on a regular basis to keep viewers coming back. If your viewers are not entertained, chances are they won’t watch the entire video. Be original, create some fun videos and work on your endings so viewers want to see the next video. The more unique, interesting, relevant, and current your various publications are, the more likely they are to attract a high number of viewers.
Analyzing your video content is essential if you want to make the most of your hard work. This will tell you the number of videos you’ve produced, when they are being viewed and more. These findings will give you more information on your niche and help you improve your campaign.
Make a FAQ video for the most common questions. Though a Frequently Asked Questions section is a common website feature, it doesn’t hurt to make videos as well. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.
If you choose to put your videos on Youtube, learn to use the editing features. You can, for instance, add annotations to your video. This makes it easy to share additional information such as a link or a coupon code.
Incorporate your social sites, like Facebook and LinkedIn, to your marketing videos. Someone that locates you on YouTube may not know you’re on Facebook. Marketing your videos on different social and websites will help broaden your audience. Linking to your videos through social media boosts traffic greatly.
Do not think you can upload a video to YouTube and it will go viral by itself. You have to market it on your own social media accounts, website, and even through emails to friends and family. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral.
Establish some criteria to determine if your videos are successful or not. Sure, you can make some good guesses about how you’re doing. Hard data is a much more effective way to see if you’re getting it. Some things to track are the number of video views, as well as whether or not the video was watched completely.
The better your content, the more likely it is that your videos will take off. The quality of your camera is not the deciding factor. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. It is still a good idea, however, to buy a good camera if you can afford one.
Comments will have to be moderated on YouTube videos. Some viewers get their opinions by looking at what others have said. Therefore, if there is negative feedback, your campaign may suffer. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.
End your video with a call for action. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Be clear with them on what they should do next. A powerful and assertive call-to-action is a great way to finish every clip.
To make your video marketing efforts successful, you have to make sure you’re real and above-board. Hidden agendas in your videos will backfire immediately. If the point of the video is to sell something, let people know that. Build customer relationships with the comments on your videos. Establish networks with people in your niche and make it known you’re an expert, as well.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. There is no need for expensive equipment if your video is in focus and balanced. You don’t need anything fancy for a good quality video. Just talk to the camera and be calm. And in some cases, you will not even have to edit your video before publishing it. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
Do your viewers ask common questions about your products or services? If this is the case, videos can help provide answers. A brief video showing a particular process or describing how the product functions may give customers some confidence about what you are trying to sell them.
How-to videos are a great way to market a business. Be sure that the demonstration is complete, from start to finish. Your viewers will not be happy if they watch a how-to video that only instructs them to purchase some product in order to receive the guide. If you can provide a service to the viewer, you will be seen as a more trustworthy business.
Voice overs can be great for those plagued by shyness. You might be one of the many people who do not feel comfortable appearing onscreen. But, you might just decide to display products only and make use of voice over talent. Just record your voice, and play it over the product videos.
If your videos are about a product you sell, make sure to include a link in the video description. You can usually put the link right in the video player for easy access. You will keep your links with your video.
Launch your video marketing campaign by creating your first video. Take advantage of what you have learned to experiment with making videos to market your business. Soon you will know what works well and what doesn’t work. Use these tips to get started.