Video Marketing 101: Tips To Make It Work

Are you a small business owner or consultant interested in promoting yourself or your company? If yes, you should try using videos to promote your products or services. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Online video marketing is one of them. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.

YouTube offers editing features on their site. For example, you can annotate your video. You can provide a discount code, additional information or your URL this way.

20 Minutes

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. No one wants to wait for you to spill the beans. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

You can’t expect viewers to watch videos over 20 minutes in length. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.

Working as part of a team can be a smart way to develop video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Put their names in the credits at the end of the video.

YouTube should not be ignored. Begin your campaign of video marketing there! Free hosting is a tremendous benefit. Additionally, you will be on the 3rd most popular website in the known universe. In addition, it’s the second largest search engine, as well as the largest video site.

Don’t be intimidated by video marketing. It is simple to create effective videos using only a quality camera and tripod. You can show your viewers how a product is made or just talk about all the features of your products.

Keep the tone of your videos consistent. Try to determine if demonstrations, straight talk, or humor will best suit your needs. Your tone should be adapted to your audience and to the products you are selling. Keep all of this in mind when deciding on how you want to approach your video style.

With any video that you make, it is important to have your viewers respond in some way. This is what is commonly referred to as a “call to action”. Provide an attractive hyperlink beneath video content and encourage viewers to register for services on the landing page. They key to this working is to make it simple for your viewers.

The truth will set you free – and get you more viewers. When you come across as honest and sincere, people naturally like and trust you. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future.

The content of your video plays an essential role in its success. The equipment you use to shoot the video does not determine how many will view it. Folks will surely watch any video that offers the information they truly want. But if you can, purchase a quality video camera as well as professional editing software.

Write a script for your introduction and closing of each video. You should introduce yourself and your business. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.

On your website, embed your video, as well as putting it on YouTube. While existing customers may not visit YouTube to see your video, they will be able to see and watch it if it is on your site. Do not fear losing viewer volume, since Google tallies video views no matter if they come from YouTube or from a video embedded elsewhere.

To make your video marketing efforts successful, you have to make sure you’re real and above-board. Don’t litter your videos with a hidden agenda. When attempting to sell one of your products, let them know this. Create relationships with viewers and customers using comments. You can also use videos to network with professionals and establish your company as an industry leader.

Use graphics from your website, or a screenshot of your web pages, when making your video. This allows viewers to get a feel for your website’s layout. How-to videos can also benefit from screenshots. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

Include music in your videos. Consider commercials you have seen in the past, and you will become aware that music can enhance all videos. Add some appropriate music to your videos. By adding music to your videos, you’ll be more likely to attract viewers. This is also a good idea if you do not like being onscreen.

Think about using time-lapse photography to market your business. Place a camera in the place where you work and let it roll. Later you can check out what you caught on film and edit it to your liking. By offering more personal insight into your business, you are extending the offer to create a more intimate, trusting relationship with your customers.

Successful video marketers understand the importance of responding to comments left by your viewers. Sometimes, people have question regarding your products or business that they want answered quickly. Use your comment section to answer questions posed by your viewers.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. You need to get their attention in the first few seconds. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.

Clearly, video marketing can be a great promotional tool. A lot of people watch videos on the Internet. So, it is an obvious thing to use for your own benefit. Use the tips from this article and focus on creating quality videos and sharing them with your audience.