Though it is still pretty new, video marketing is a common, popular type of marketing. Given the rapid pace of the modern Internet, it is possible to download content faster than ever before. Take advantage of videos, and use this article to learn about video marketing.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Most people have short attention spans and want to get the information they’re looking for quickly. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Never miss out on a good opportunity because you’re too intimidated to try new things. It is simple to create effective videos using only a quality camera and tripod. There are several things you can do on video including product demonstrations and talking about how the product in question is made.
You should make as many videos as you can. New videos should be posted regularly so that your customers will expect new content from you. That means you also have wide exposure among new people who may happen upon your individual videos.
You should include screenshots of your web pages in your videos. This lets viewers become a little more familiar with it. You can also use screenshots when you are making a tutorial. Save the copy of the screenshot, then use an editing tool to add it to your video.
Video marketing doesn’t give you much time to catch viewer attention. The first 10 to 15 seconds is the most crucial. Teasers and other attention getters work great here.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You do not have to have a professional camera to do a video. A long, involved script and a great deal of experience is not required either. Just breathe and talk directly into the camera. And in some cases, you will not even have to edit your video before publishing it. Often, screenshots and/or PowerPoint presentations are just as effective.
You can bond with your audience through video marketing. You could ask the people watching your videos to send you ideas or questions that you can make short web shows about every week. You can even give away freebies to viewers who send in the best questions!
Don’t dismiss YouTube. Your video marketing content and campaign should start here. It doesn’t cost anything. YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. This is the second most trafficked online search engine, not to mention the best-loved video site.
If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.
Get all your staff involved in your videos. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. Don’t shy away from using more than on person, if doing so will be to your benefit.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. For example, you can annotate your video. This makes it easy to share additional information such as a link or a coupon code.
Answer commonly asked customer questions with a video. An FAQ is great, but a video FAQ is even better. This provides visitors with the choice of how they wish to receive their information.
You can always hire people to make your videos if it isn’t your thing. Hold a contest with prizes where people can enter their own videos. Let customers know ahead of time that the winning entry will be used to promote your business.
Using YouTube is a great way to get your video out there, but make sure you embed the video on your own site as well. Anyone who already visits your site will see it this way. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.
Optimize your videos. Your titles and video descriptions should vary considerably between different websites. Use their targeted keywords, also. You might also include contact information so that customers can reach you.
As you have seen, it is not that hard to get started with video marketing. The thing you must do is get as much knowledge about it as you can. Once you do that, the video marketing campaign that you undertake should be great. Simply go do the work now!