With the way search engine algorithms are changed throughout the year it is very important that your website receive a thorough audit on a regular basis. This is the best way to ensure that your websites stay compliant with the top search engines like Google. It is also a good idea to ensure all of the other SEO techniques are up to date.
What is a Website Audit?
A comprehensive Website Audit Report provides you with a professional review and analysis of your site, including but not limited to all content as well as inbound links. The report includes design elements of your website and URL/permalink Structure Analysis, Page Title and Meta Description optimization Issues, Backlink Analysis, Page and Link Errors, URL Architecting, Comprehensive Analysis of Targeted Keyword/Keyword phrases, Duplicate Content Analysis, and much more.
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Our Website Audit service is recommended prior to starting any optimization campaigns for your website. If it is time to invest in online marketing campaigns, especially SEO, it’s necessary to have a deep analysis of your site, this insures the SEO campaign can be customized to meet your needs and the search engines constantly changing requirements or algorithm changes while providing the best ROI.
Why Do You Need a Website Audit Report?
Your site is the center of your marketing strategy online. SEO, pay per click, SMO, SEM, LBLO are all marketing techniques which will direct traffic straight back to your site. A site that doesn’t function properly can make all of your other efforts worthless in regards to top rankings in the search engines. An audit and then appropriate action prevents that from happening. An audit is necessary to find optimization faults in your site, so they are able to be corrected.
Stay up to date when Google Updates their Algorithms
When preparing to have an SEO campaign implemented, getting a site audit will allow you to optimize your site for the algorithm changes Google and other search engines make. Google continuously modifies their search algorithms to give their users the best possible quality search results, which are relevant to their search queries. However when they do this it can affect a websites ranking. This is why periodic website audits are highly recommended, especially after a major algorithm change.
The two most recent and major algorithms changes that affected multiple websites were nicknamed Panda and Penguin. Additionally, there have been 25 minor yet significant updates to Panda since 2011. There have also been 3 updates to the Penguin algorithm since 2012. These changes have affected over 41% of search results. The updates to Panda were to pinpoint and reduce websites with lower quality content, while Penguin updates target spam sites. It’s necessary to be able to keep ahead of the algorithm updates, and an audit report is the best way to do it.
All of our audits are comprehensive and cover a wide range of items, but are not limited to the following:
- Evaluation of Website Structure and Design Principles
- Check for Any Page Errors and Broken Links
- Look for any Page Title Issues and Meta Description Discrepancies
- Checkout Backlinks for Relevancy and Quality
- Evaluate URL Structure
- Scan Website for Possible Issues with the Content
- Re-evaluate Keyword Choices