Online Video for Local Business
Can it bring new customers to Your business?
Do you need to use video as a marketing strategy to get new customers? If you look around and see what people like these days, you will have to agree, they like video. Local business has to attract new customers to stay in business. To attract more customers, of course, you need to get their attention. In order to do this, you must use a marketing strategy that is working. Ads on television, radio, magazine, or billboards simply are not working as they once did. If you notice, people have become much more techie as new high-end devices evolve every year. With these devices, most people are now Internet-savvy—meaning, they cannot live without checking the Internet every now and then for all sorts of things. When people want something now days they go to Google and Search. No wonder, online video for local business is now the top marketing choice for the savvy small, medium and large businesses.
Isn’t It Just for Big Companies?
You may think that creating online ads or online marketing is only for big businesses. Before online marketing only big Corporations could afford to risk lots of money for marketing ventures that are not guaranteed to be effective. However, times have changed as almost everyone is exposed to the Internet now, having an online video for local business is not a risk anymore. Instead, it is actually an effective way to have an edge over your competitors.
Moreover, online marketing is not that costly. It can even be cheaper than TV or print ads. There are lots of free services on the web that you can take advantage of. As long as you have computer skills, and you are knowledgeable about the Internet, then you can produce an online video for your local business or a product.
Why Online Video Marketing?
As most people are already exposed to the Internet, online video for local business is your big chance of reaching your target consumers. Why? People are now practical and critical, so before they try a product or service, they first check out the reviews.
With reviews available on the web, customers can verify if a product is effective or a company is credible. They can just type the business name and city or brand name, and all the review results about the product or business will begin to appear on the search engine page. Once they come across a review or content that says negative things about it, they can change their mind about the product or service. You cannot blame them for this, as they are just concerned about their safety and money.
Therefore, instead of finding nasty posts about your business on the Internet, you better decide now to have control over your business’ online image and reputation and take advantage of it. Since your potential customers could be searching about your products or services, an online video for local business is an effective way to market to them. Commercial video reviews are highly effective, this strategy allows a business to market their reputation using video, social media and search.
The Best Online Marketing Strategy Today
In order to use the Internet to your business’ advantage, you have to use a strategy that is working today. Online video for local business is one of the most cost effective marketing strategies today for business to attract new customers.
You would prefer to watch a video on YouTube rather than read a three-page article, right? Well, your target customers probably have the same thing in mind. Although informative and well-written content can get the attention of people, video content is still more effective in marketing. This is because it is more interactive and creative than text.
With an online video for local business, small business owners can advertise their products or services and showcase positive reviews which is called reputation marketing. Instead of written feedback, you can create video content of product or service reviews from happy customers.
The online video does not have to be long. Actually, the shorter it is the better as it will not bore the viewers. As long as the video has been made with creativity, and all the important details are included, it will be effective.
Creative Online Video for Local Business Ideas
Aside from doing advertisements and reviews, there are other interesting ways to create an online video for local business. Here are some fun and interesting ideas that you may want to try for your own business:
1. Service Demonstration- One way to convince target consumers of how effective your services are is by showing them. Therefore, why not create a video that demonstrates how your service works? If the viewers get satisfied with what they see on the video, then there is a big chance that they will come running to your store.
2. Tutorial Video- With the technology today, more people have become more independent and resourceful. Instead of paying tutors or special lessons for something which they want to learn, like playing an instrument, they would just turn to the Internet and look for a free tutorial video. With it, they can learn by themselves and they do not have to spend any amount on it. You can take advantage of this. You can create your own tutorial video of something which is related to your business. You just have to be creative enough to encourage the viewers to turn to your business at the end so you can help them better.
3. Event/Activity Coverage- Showing your customers that there is a lot of fun in your company can also attract them to your business. Therefore, if you have business events or activities, whether they are grand or simple, as long as it shows how you and your employees enjoy them, you can post a media coverage of it online. This can improve the online presence of the business, and will eventually increase its credibility as people get to know it more. This kind of online video for local business has been proven to increase the popularity of a company or business.
4. Testimonials- There is no better way to advertise your business than through the positive feedback of your customers. If you have happy customers, ask them to talk about their experience with you. Critical people can tell if a testimonial is genuine or not, so better not make a scripted content.
No doubt, an online video for local business is a proven and effective marketing strategy. Therefore, if you want your business to have an edge in your industry today, you will need to take the first step into setting up this strategy. If you are not confident to try this on your own, you can always ask help from online marketing companies like us, PDG World Marketing we offer these types of services at competitive prices.