It’s important to use all tools to your advantage. Video marketing can give you the competitive edge you need. The tips that follow will put you on the road to success!
You should not be intimidated by video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.
Be sure to include good links to the products and services you wish to sell. It’s best if the link sits inside the player, but works in the description if that’s not an option. This way, this link will be there in case people end up sharing the video somewhere else.
If you want to use YouTube for your videos you need to use the editing they have avaiable. Annotations are one such tool. These are perfect for extra information, coupon codes or even links.
If you have several employees or colleagues, encourage them to get involved with your video marketing project. The person in front of the camera should be pleasant, happy and comfortable. You should not hesitate to feature more than one employee or colleague in your videos.
Bring a camera with you when you attend events such as trade shows, festivals or conventions. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. You need to make sure your public talks are recorded, too.
If you are making a video, you should ask your audience to do something. This is better known as the “call to action”. For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. This makes it easier for your viewers.
Include a screenshot of your website in your video. This technique will allow your viewers to see your website in action. Screenshots are also a great tool to use when you’re doing a tutorial video. Save the copy of the screenshot, then use an editing tool to add it to your video.
Analyze your video’s statistics. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. Any of the strategies described can help you immensely.
If you do not feel comfortable in front of the camera, consider finding someone else to do it. Hold a contest with prizes where people can enter their own videos. The prize could even be having the video promoted as a commercial.
Remember to always share your video. Send the email to all of your friends and family. Start a blog on your website about the subject. Send a link to your customers via email or snail mail. Post it on all the social media networks. Tell everyone you can!
Use the tool of video marketing to tell the world about the product you are promoting. Visual learners will appreciate the opportunity to see a product in use. Seeing it in action can give your sales a real boost.
Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Your videos should really not be any longer than three minutes in length. This ensures that your videos contain all the necessary information without boring your viewers. Five minutes is probably okay as well, but do not make it any longer than that. Keep it short, keep it sweet and keep your viewers!
Make sure you ask viewers to take some concrete action at the end of your video. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale. Make instructions clear and concise to avoid confusion. Always end your videos by stating the actions your want your customers to take.
A great way to generate more videos for your website is to hold a video contest. This can be something silly such as telling a joke or doing something funny; or it can be something serious such as a demonstration or how-to video. User-made videos are a great way for your target audience to interact with one another.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. This link should be inside your video player. This way, should someone embed it or share it somewhere, the video and link stay together.
Make an introductory video that describes your business and encourages people to subscribe to your email list. Offer free information in the form of a report or eBook, and explain what they will gain from it. Whenever people are able to obtain a better picture of your company, they are more likely to believe your sales pitch.
If you don’t get stellar results right off the bat, don’t give up. Try to improve videos through viewer feedback. Videos will get better with time as you start to master editing and producing them.
Think of some questions that may be asked concerning your products. Most likely, your actual customers have these questions as well. Give them a video that informs and entertains. When the video is enjoyed, sharing will happen, thus growing your viewer base and customer base.
Your opt-in options for your mailing list should be present on the same page as the video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
Market your business through video. Use the advice you’ve read here to get creative. Put as much heart into your videos as you do into your business itself. Video marketing could be the thing that sends sales through the roof and builds customers for life.