Making sure that your reputation is good is key to success in both your personal and professional life. If reputation management is vital to you, then it’s helpful to know how to do it. Here are some suggestions to help you begin.
When dealing with negative feedback about your business, a good offense is the best defensive strategy. Be sure you’re getting lots of feedback and reactions that are positive, and the negative feedback will fall back. Keep posting positives to allow the negative to slip.
Always be personable. It’s great to post tweets and update your social media status, but this is ineffective unless you are really trying to communicate with those that follow you. If there’s a question posted on your social network, make sure you answer it as quick as you can. If you do not know the answer to a question, let them know that you’re in the process of getting an answer.
Always follow up. The larger your business, the more true this is. It’s important to have them feel like you care for them, like they matter. Use an automated system that can interact with them. You can also ask them to give comments on recent transactions.
Optimize your web pages all with your business’ essential search phrases in order to make your online reputation better. More often than not, this is your company’s name. Google likes authoritative sites. Your site will get moved up when they see you’re an authority.
Be sure you’re keeping an eye on social media. It has been shown that fifty percent of those who post comments and concerns online expect to receive replies. Try to reply the same day to any inquiries you receive. Being responsive can help your business stand out.
Make it a point to know what is going on in your business niche. This helps make sure you are giving the most up to date information to your customers. Attempt to dedicate a bit of time to this daily.
When a negative comment comes your way, it’s important to have a good offense. Counteract any negative comments online with tons of positive remarks. Continually post new content that is positive, resulting in any negative comments slipping in search engine listings.
Look at your presence on the Internet. You never know when you will have a disgruntled customer or someone that is not fond of you or your company. Checking online search results helps you knock it down from the top of the page. Try to do this bi-monthly.
All social media accounts should be monitored for their professionalism. It’s a big part of your business, so it must be watched over carefully. Stay personable, but don’t take things personally.
If you want to offer a private promotion, be sure it is private. This is particularly important when offering these things in response to complaints. It would be a mistake to post the details of how you have resolved a complaint, only to receive lots of complaints aimed at getting freebies from your company.
If someone is dissatisfied with their product or service, fix the situation so that you will increase your reputation. You can show all your customers that you care when you turn one individual customer’s bad experience into a positive one. This will help you to improve your image. Other people will see you responding positively to the concerns of customers and are more likely to give you their business too.
Check online for false information about your business. If you can just show them that the information isn’t true, most site owners aren’t going to have a problem getting rid of it.
Keep track of all the websites where people talk about your business. Stay on those sites and watch what’s being said. Respond respectfully to all complaints and criticism, and you should also post links along with the positive comments.
Watch what you share online. Things can get twisted and distorted, so caution is key. Even if social media accounts are accessed by just a few people, you still need to be careful.
To improve your online reputation, see if you can optimize your websites. This will generally be your company name. The biggest search engines favor authoritativeness. When they view you like an authority, they are more likely to boost your site up the list of search results.
Some companies offer fake reviews in return for compensation. Do not give in and join them. Not only is this a poor practice, it may also be illegal in certain states.
Offer your customers a no questions asked money back guarantee. All of this is essential to solid customer service. When a customer wants to make a return on something, you could lose money because it’s impossible to resell a used item as new. It is well worth the loss to gain positive feedback from providing great customer service.
Social networks are something that you want to be aware of. Customers expect a reply when they ask you a question through your website or post on social media sites. Be sure that you respond promptly, preferably no later than a couple of hours. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.
If your company promises something, be sure not to break it. If you continue to change the agreement, people won’t trust you. Your business will get a bad reputation of dishonesty. It is also hard to bounce back once your reputation suffers.
If you want to be successful at online reputation management, then you need to control your emotions. Try using stress management techniques, too. Doing some physical activity or playing sports can help you stay calm and relieve stress. Avoid getting into flame fights online. You can seriously damage your reputation.
Be thoughtful when replying to personal criticism. Understand what caused these negative comments first. Answer with factual information. If you take care to present your side in a responsible manner that resolves the issue, you help build a solid online reputation.
Make sure you know what is going on in the world as it pertains to your area of business. This keeps you in good standing so that the info you give out is the very latest. Search daily for information about your company.
How do you deal with negative comments? Instead of removing it, respond to it and explain what the issue was. Your customers will appreciate your honesty.
Join a trade organization for your industry if one exists. Anyone looking for a company to do business with in your field is likely to use trade organizations as sources for potential leads. Your business will seem more credible when you are a member of these professional organizations. There may be a small fee to pay, but it is worth it.
When your company is hired to do a job, always look for ways to do a little extra for your customer. The extra investment in time and money is paid back many fold in good will earned. You give your customers a good reason for them wanting to do future business with you.
Look at your presence on the Internet. Negative remarks can move quickly up a search result for your business. Go over the search engine results to prevent anything negative about your business from making it to the top. Do this once or twice a month.
Thoroughly investigate the people you hire to work for your company, because they can have such a huge impact on the reputation of your business. It is better to invest time and money to find out any undesirable details now rather than be caught by surprise by them down the road. Never hire someone with an unsavory reputation.
Reputation management is not an easy process. You will only get the results you want when you take this topic to heart. Start now and watch your reputation grow.