Many business owners know how important their reputation is. If you’re treating your customers shoddily, the word will get out. Here is some advice for building a reputation which entices customers and turns them into loyal repeat business.
Have a good reputation by making sure an unhappy customers is satisfied. This will show others that you are a good business owner. It’s even better when you get to do this on the Internet. Fellow customers will witness your response to the unhappy client and develop a willingness to trust you down the road.
Keep an eye on your online presence. One negative result on Google could sink you. Monitoring bad search engine results can prevent negative things from getting to the top. Work this a few times each and every month.
Go on the offense to protect your reputation online. Ensure that lots of happy, positive commentary exists, and the few negative items will pale in comparison. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.
Carefully monitor your use of social media to be sure it provides the best possible impression of your company. These accounts represent you, so it is crucial that people view them positively. Being a little personal shows you aren’t a machine, but don’t go too far.
Frequent some of the places your customers do. If you know there is a place your customers love, you should go there regularly, If you are present and visible, you will seem more approachable. People tend to express themselves more freely in a social environment, and that is where you can get to them know them on a personal level.
When you find inaccurate information about your firm, talk to the website owner. If you have proof that the information is false, it is likely that the other site will happily take it down.
Be personable online. Posting status updates and tweets doesn’t work without active communication between you and your followers. Be sure that any questions posted on social media sites receive responses as soon as possible. Tell your follower the answer to their question immediately.
Always visit your social media sites. Many discuss their situations in these places. If you keep tabs on these sites, you will see negative remarks before they can do any real damage. This is one method in preventing further damage to your business reputation.
If you don’t have the time or resources, find a company to manage your reputation. From social media to public announcements, there is a lot that goes into managing a public reputation. Having extra eyes can make a big difference.
When you see something negative in print about your company, it’s natural to get angry at the person who wrote the comment, especially if what they commented on wasn’t completely truthful. A good approach to this is going to be to be calm and give them facts that will debunk the things that they’re trying to say. When readers see the whole argument, they can judge for themselves.
Keep up with information about the service or product you provide. This ensures that you are up to date and looking out for your customers best interests. Take five minutes out of your day to scour the Internet for new information.
Your business should have clearly defined boundaries in terms of what customers can expect from you. Honesty is an important component of this. A good reputation comes with transparency.
Do not attempt to hide the mistakes you have made. Most customers will see right through you. Instead, admit the mistake and apologize sincerely. You customer is likely to forgive you if you compensate them properly for the mistake.
Where is your company being discussed? Learn where customers usually post comments and reviews in your business industry. Post links to positive comments on your webpage, and be quick to respond to any criticism.
Watch your presence online. Google may present people with very negative information about your business whenever a search is conducted, as a result of a dissatisfied customer. Being mindful of search results will help you stop these things from reaching the first page. Do your best to do this on a bi-monthly basis.
Your product or service should come with an iron-clad, money back guarantee. This is what makes great customer service. When something a customer purchased is returned, you might lose its profit margin because it can’t be resold as new. However, your corporate reputation will be seen as positive.
Keeping a reputation in good standing is very important to the success of a business. It may take years to become established in a community, so using the above tips can help you. Keep your approach proactive, and address complaints quickly so they do not develop into a problem. Your prompt attention will be noticed and rewarded.