Video marketing is a great and effective strategy if you’re willing to put the time and the work into it. Knowledge is key to a campaign that succeeds. Keeping these tips in mind will give you what your business needs.
Video marketing allows you to reach your audience in a very real way. Request that clients ask you questions then respond in video form. Offer free samples to those whose questions you answered!
Video marketing has to compete with the extremely short attention span of the potential customer. You need to make the first 15 seconds of your videos count. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
Your marketing videos need to be as concise as possible. Most people have short attention spans and want to get the information they’re looking for quickly. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
You don’t need top-quality production values to make a successful video. You don’t need professional gear; just make sure you have a focused, balanced picture. A fancy script is not really necessary either, nor are boatloads of confidence required. Simply relax and act as you normally would act. Look into the camera and talk. Actually, that might not be necessary. You can even just do a video of your computer screen.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Decide on a consistent tone for your marketing videos. Humor can be used in silly spoofs or educational videos, alike. Your tone should be adapted to your audience and to the products you are selling. Consider the product and the tone of your other advertising.
Don’t fear video marketing. All you need is a tripod and quality camera to make videos yourself. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
Don’t ignore video content analytics. Track statistics like where visitors come from, when they are watching and how often they view your videos. You can find out a lot from this data.
Don’t put all the weight on your own shoulders. It can be hard to create interesting angles and ideas for current video marketing campaigns. Use your staff and the people in your life that you trust to bounce ideas off. Meet up and do those sessions often, to be sure you are working at the top of your game.
Video marketing can be used to make your business feel more personal. Film how your products are made, or let people see some of the funny things that happen in your office. Viewers will respond well to this.
The content of your video plays an essential role in its success. Top-of-the-line equipment is not necessary. People will watch and share a video as long as the content is excellent. Still, you want to buy the best camera you can afford.
If the same questions keep coming up from your customers, address these questions with a video. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This allows them to choose how they receive the information and know exactly what they may be hunting for.
Do not end your video without first providing a call to action. Let your viewers know where they can get your products. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. Always end your videos by stating the actions your want your customers to take.
Try having a video contest to boost the amount of videos your site has. The videos can be serious or silly; each type can be effective. User-generated videos can be great for getting acquainted.
Make sure all your videos are 20 minutes or less. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Do you have some questions asked you over and over? If so, you can use videos to answer some of these questions. A short video explaining a certain process or how your product works can help to give your viewers confidence in the services and products you offer.
Try not to be overt in your advertising. Your viewers will stop watching your videos if all you do is present your sales pitches. Your content should have some substance and facts about your products.
Use a how-to video as a means to advertise your enterprise. Create a complete video that includes all relevant information. People get really frustrated with videos that simply direct them to further information. By providing your viewers with a free service, they’ll be more likely to buy from you.
Use graphics from your website, or a screenshot of your web pages, when making your video. This allows users to see the setup of your website. Screenshots are also popular when making a demonstration video. Just make a screenshot of your site and then get them onto your videos by using software programs.
If you don’t see immediate results, don’t give up! Get some feedback from your audience and try improving your videos. Your videos will get a lot better once you master editing and get used to talking in front of a camera.
Videos should not end with an answer, but instead with a question. If viewers like your video, they will share and comment on their own pages, giving you extra exposure.
If your customers are having issues with one of your products, do a tutorial. You won’t just be giving information to customers but attracting new customers, also.
Only educational videos should be more than 30 seconds and no more than 3 minutes. People have short attention spans, so gaining their attention for 30 seconds and providing them with your message in that time is the best way to get them to watch all of it.
Everybody knows just how powerful a good video marketing campaign can be. Video marketing can be limiting if you do not have the knowledge necessary to launching a successful campaign. Take this advice to heart, and you will succeed in promoting your business through video marketing.