How important is local maps optimization in real terms; consider these astounding statistics. It is believed that that 40% of online searches, are used to find details related to local businesses or products. Traffic that comes to your business is to have believed to have searched for your location almost 88% of the time prior to their arrival or placing an order. Focusing your local maps optimization to the parameters on Google, Bing, and Yahoo, are key as they are the most widely used search engines. Customers prefer to shop and support local business. Statistics show that 82% of internet users search for local area businesses to meet their needs. These few facts alone should provide the push for all local businesses to utilize a professional to help in their local maps optimization.