Today, online videos are the way of the future in marketing. Almost everyone has quick access to a camera for shooting and the Internet for posting. As long as you have a fast Internet connection, you will be able to easily share your videos with the world. Here’s some tips to help you get started with video marketing.
Spending a lot of money and time on a video does not mean it will yield better results. You should be more concerned with getting the best return on your investment. Even large companies have used cost-efficient videos to generate a high number of sales.
If your customers have a hard time using your product, make a video explaining how to do so. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Video marketing shouldn’t be scary. A tripod and a good quality camera are all you need in order to make your own videos. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.
Talk to your colleagues and seek their assistance in helping your video marketing ideas. Find some people that aren’t too shy, dress well and also speak professionally. You should not hesitate to feature more than one employee or colleague in your videos.
Take a video camera with you if you are visiting a public event such as a convention or trade show. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. If you are speaking at the event, have someone film your talk.
People desire honesty from companies. If you plan to produce a video, create one on something in which you have a strong belief or interest. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.
As you make more videos, your skills improve. New videos should be posted regularly so that your customers will expect new content from you. This will help to draw in different types of viewers, thus giving your business much more exposure.
Make sure you are tracking the results of your individual videos. You can see how many times your video has been viewed and where those views are coming from. Such information can be extremely useful in shaping your target groups.
If you see the same questions being asked by customers again and again, create a video that provides answers. The text FAQ has been a mainstay of websites for years now, but plain text is so 2000s. The video format is more likely to be watched and remembered. That way, viewers can choose the method through which they will get the facts they want.
You can always hire people to make your videos if it isn’t your thing. Develop a contest that rewards people who make great videos for you. The prize could even be having the video promoted as a commercial.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. This includes things like video annotations. This is very effective at sharing links, coupon codes, or additional information on your products.
It takes time and effort to get lots of attention and views on YouTube. It takes a great deal of marketing on your part to get them there. Tell people to look at it and then it’ll take off.
Do not end your video without first providing a call to action. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. A call of action is necessary for an effective video marketing campaign.
On your website, embed your video, as well as putting it on YouTube. This way, viewers can watch the video right from the site where they also purchase your products. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.
Remember that actually making the video is just half the battle. The other half is spreading the word about your videos. You’ll get more clickthroughs with good marketing techniques. Of course your content needs to be relevant, but you must also market it for the best results.
You need to be yourself in all videos. People like to see real people when they watch their videos. As people become more familiar with you, they will want to buy from you because they trust you. You will become synonymous with your brand.
Be honest and natural in your videos. Do not have hidden agendas to your videos. If the point of the video is to sell something, let people know that. Build customer relationships with the comments on your videos. Spend time networking with others in your industry, and become a trusted authority in your field.
Think about holding a video contest to get more videos for your website. This can be fun, silly or educational. Videos made by customers and users help build a sense of community.
Expensive video equipment is really not necessary to produce a quality video. Professional gear isn’t required if the picture is in focus and properly balanced. You really don’t even need to write a script or be too confident. It is most important to just relax and let your personality shine through. If you’re really creative, going on camera may not even be necessary. Powerpoint presentations and screen capture sequences may be able to fit the bill.
Hopefully, you feel more confident beginning a video marketing campaign. Put what you have learned here to good use! These tips are guaranteed to lead to success, so don’t hesitate, get started!