Using the same marketing concepts over and over may be tiring. This should not be surprising, particularly if you can’t seem to relate to your customer base. Have you thought about video marketing? If you have not, you should try it. It is an excellent way to expand your reach to new markets. The next few paragraphs outline some basic information that will get you started.
Videos only go viral for quality content. It doesn’t require a fantastic camera to get viewed by millions of people. People will watch and share a video as long as the content is excellent. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
When you are making your video, do not get wrapped up in how much you need to spend on your video. A high production value does not actually equate to getting a good return on what you invest into it. A simple video can do as well as a fancy one.
You can bond with your audience through video marketing. Get customers to submit any questions they have concerning your products or industry and answer them in video form. Free giveaways can be incentive for the questions.
When distributing your online videos, don’t overlook the importance of a good title. A powerful and relevant title will draw viewers to your videos. This is the best way to keep them interested. Use creative, relevant titles on all of your videos.
Content is not all of a video’s success. It is also necessary to promote the videos. Paying attention to your statistics can really help you to increase traffic to your site. Good content is only useful it people know it exists.
Keep your content interesting. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. The days of long, dull informercials is long gone. People now have higher standards for video content. A good video, along with good marketing, can mean great success.
Offer the best content you can in order to make your videos catch on. The quality of your camera is not the deciding factor. If your video offers people information that is valuable, they will watch it even if it is not of the highest quality. Purchase the best quality video camera you can comfortably afford to produce your video content.
Write a script for the intro and outro for your video. Be sure to introduce yourself and say a little something about your company at the start of your video. At the end, repeat your company name and provide a call-to-action to get viewers to buy your goods or visit your site.
Promote your presence on other social media sites in your marketing videos. This lets anyone who sees your video know about all the online properties you run. Cross-promote all of your sites to achieve maximum web traffic. Social media links to your video hosting sites can really boost traffic and business.
Teams create amazing videos. You can work with anyone you know to come up with a great concept and execute it. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
Come up with a measure of the success rate of your videos. It’s possible to guess how other perceive the video, but you need more. However, it’s much better to have some concrete data to help you determine whether the video is working. Track how many people watched your video and more about them.
Make sure you ask viewers to take some concrete action at the end of your video. Let your viewers know where they can get your products. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. Videos should always end with a strong, compelling call to action.
When you are putting the videos together, ensure that your personality shines through. You need to appear real. The more they trust you, the more brand loyalty you will build. They want to see what you look like to relate you to what you sell.
A high production cost does not guarantee a good video. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. You don’t need a lot of confidence or a great script, either. Just talk to the camera and be calm. In fact, you might not even need to do this. You can just use pictures or a PowerPoint in the video.
Do your viewers ask common questions about your products or services? If this is the case, videos can help provide answers. Just let your customers know how to use a product, how to fix a product or even how to un-box your product and they’ll lap it up.
Avoid making your videos look like advertisements. Your viewers will stop watching your videos if all you do is present your sales pitches. Make your videos helpful with tips, fun trivia and answers to common questions.
Start your videos off with a personal greeting to make your customers feel more comfortable. Tell people about yourself and your business prior to sharing any content. At the end of each video, say farewell in a cordial way, and repeat your business name as a way to reinforce your identity.
Be sure to include good links to the products and services you wish to sell. It’s a good idea to have the link play within the video player. This way your link is always connected to your video, no matter where it ends up.
People love to hear stories! What can you tell customers about your business? Share stories on how you have helped your community. Don’t forget anecdotes and testimonials from satisfied customers.
People love “how-to” videos, and they are a great way to familiarize people with your business. Don’t leave anything out when making it, however. It can be mighty frustrating to watch an entire video and then be directed to purchase something in order to receive the entire “how to” guide. When you offer a useful service, people will seek out your company.
Think about using time-lapse photography to market your business. After setting up your video camera in a single location, allow it to continuously record for as long as you’d like. When all shots are completed, you can review the footage and outtakes to create a more polished, edited version that supports your message and your brand. It is interesting to customers to get an inside view of the company, and it makes them feel more comfortable with being a customer.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. The person in front of the camera should be pleasant, happy and comfortable. If you can, use more than one colleague.
Whenever you become more knowledgeable about video marketing, you’ll discover all the endless possibilities it entails. You can really beef up your customer list by using video marketing. You will gain more customers and increase business.