These days, the way to market is with online videos. You can shoot a video on your phone and post it right on your website. High speed Internet makes video sharing a snap. These are some tips to help get started with video marketing.
If you want to make a video to market your product, you should make it short and sweet. Many people have shorter attention spans and wish to obtain the information they need quickly. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
Do not spend a lot of money on video production for marketing content. There is more to a video than production value. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
Keep your marketing videos short and sweet. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you want to have a long video, do not make just one. Split it into a series.
You should have a screenshot of your site included in your video. This will allow viewers to see how your website is set up. Screenshots also do great in how-to videos. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.
Video marketing is a great way to show people how to use a product you are promoting. Try to give a demo on how to use the product and shows it is a good light. By seeing it in action, the product will have more buyers.
If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. You can usually put the link right in the video player for easy access. Thus, your link stays put even if your video is shared or ends up someplace else.
As you begin to make more videos, your following will increase. Your viewers need regular fresh content in order to keep coming back. It also increases your visibility as you tap into new issues.
Make sure you always have fresh, exciting content available so viewers come back often. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. Always leave viewers wondering what you have up your sleeve for the next video. Great content will boost sales.
Shooting your videos with a tripod will help their appearance tremendously. Videos that look shaky are only appropriate for horror films or films of an avant garde nature. It is important to keep your camera steady so that it is easier to watch. Most viewers will take only a few seconds to decide whether your video is worth their time, so make it good!
Make sure you don’t neglect to share your videos often. Send it to loved ones. Blog about it. You can even mail information about it by post to current customers. Use popular video hosting sites such as Facebook and YouTube. Let people know!
Video marketing gives you a way to be more personal with your customers. Request for your viewers to send questions they may have concerning your products or general industry questions. Then, attempt to answer these questions as best as you can. If you need to generate some interest, give people a chance to win a free product if they send you a question.
Your videos should be chock full of information and straight to the point. Internet viewers often have a shorter attention span than you think. Try to keep your video under 5 minutes if you want to prevent people from wandering off mid-viewing. Even if your video contains valuable content, your campaign will not be successful if you are unable to keep your viewers interested.
Long videos are boring, short is better. Don’t go over three minutes if possible. It is possible to have a five minute video, but more than that is ill-advised. Shorter is always better, however.
The call to action must be a part of all videos. Inform your viewers on how to find your services or products. Offer clear instructions for your customers to follow. Speaking in a strong manner is best.
Viral videos need to have awesome content. The quality of your camera is not the deciding factor. If your video offers people information that is valuable, they will watch it even if it is not of the highest quality. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
Make a video that discusses your business and product. Give them something free, like an eBook or informational guide. When they put a face to your brand, they’ll find your pitch more believable.
Once you have some good information, you should be able to launch your own video marketing campaign. Just be sure to use what you have learned in this article, and apply it to your campaign. If you do, you are going to see the results you want, and start marketing with video!