Videos should not be too long. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
When you are making your video, do not get wrapped up in how much you need to spend on your video. Having a good looking video with no good information is worthless. Some of the most basic video marketing have been done by large corporations like Dell or Apple.
When shooting a video it is okay to keep things simple with your equipment. There is more to a video than production value. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.
Make sure your videos are full of interesting information. As you create a video, make certain that it is relevant, timely and engaging. using YouTube and other sites will help with viewers, but not much if your content us boring. People need videos that contain substance, nobody enjoys watching long commercials. You can continually increase your traffic by always providing interesting videos.
Keep in mind that honesty is key. If you want to make videos, make sure the topic is really interesting to you. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!
Your intro and outro should both be scripted. You should introduce yourself and your business. At the end of the video, repeat your name and also state a call for action that viewers should take.
Within the video, add a screenshot depicting your website. This will give people watching the video an idea of what your website looks like. Screenshots also do great in how-to videos. Just save the screenshot and edit it into your video.
Don’t try doing it all alone. It is a little hard to think of ideas and things when you’re making a lot of marketing videos. To help come up with ideas, ask friends and co-workers for thoughts. Meet up and do those sessions often, to be sure you are working at the top of your game.
Make a FAQ video for the most common questions. Many business owners add a page dedicated to frequently asked questions. Consider implementing videos into your FAQ page. This way, you’ll be able to answer questions for a broader audience.
Your videos can also be used to promote other websites or guide people to your social media sites. This lets anyone who sees your video know about all the online properties you run. You can drive traffic to other sites you own by promoting them within the video. Linking all of your business related sites together can really make things much easier for your viewers.
Video marketing is characterized by the short period in which you must grab the attention of viewers. That’s why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video.
If you don’t like making videos, other people can help you make them. Have a video contest and give prizes to the people that make the best ones. Be sure to tell people that you will be using their videos in your marketing campaign.
Don’t expect to post a video on YouTube and have the whole world watch it instantly. You need to get it out there using social media and email marketing. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral.
When you put up a marketing video, know that you’re going to have to moderate comments. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. If you don’t want to spend your time moderating comments, you may want to disable them altogether.
They won’t necessarily come just because you build it. The other half is spreading the word about your videos. If you market your videos well enough, you can get a 900% increase in your subscriber base in a relatively short time. Include nice content, but also ensure people know it is there.
Don’t fret about perfection. You’re not required to have the greatest recording equipment or actors if you wish to get into video marketing. Most computers are capable of handing the task. Also, smartphones have built-in cameras, so if you own this type of phone, you can use its camera for your videos. As long as you provide information that is valuable, people will watch your videos.
Do not give up on video marketing if you do not get the results you expected right away. Get some feedback from your audience and try improving your videos. You’ll appear more professional as you master your video editing program and become more natural on camera.
Working together with a team can generate great content for video marketing. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Make sure they get the credit the deserve in the video.