PDG World Marketing http://pdgworldmarketing.com Building Your Business & Market Share Fri, 10 Mar 2017 03:34:13 +0000 en-US hourly 1 Video Marketing Advice To Help Your Business Grow http://pdgworldmarketing.com/video-marketing-advice-to-help-your-business-grow/ http://pdgworldmarketing.com/video-marketing-advice-to-help-your-business-grow/#comments Fri, 10 Mar 2017 03:34:13 +0000 Patrick http://pdgworldmarketing.com/?p=3647

Are you an entrepreneur? You probably know how hard promoting is. However, in the modern age of technology, it is much easier to spread the word about your business than ever before. Video marketing is one strategy you can utilize. Read this piece to find out the best way to use video marketing to your advantage.

The more videos you make, the better. New videos should be posted regularly so that your customers will expect new content from you. Posting videos often will allow you to broaden your exposure by talking about new topics.

If you choose to put your videos on Youtube, learn to use the editing features. Annotations are a good example of what you can add to your videos. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

Marketing videos are best left short and sweet, focused only on the point you wish to make. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

The most popular type of searches online is finding out how something is done. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. Once they’re aware of your expertise, they will come back for more.

Talk to your colleagues and seek their assistance in helping your video marketing ideas. You need to have articulate people who represent the business. It is great to bring in various employees on your videos.

It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. You will call your customers into action! Giving a call to action quite literally tells your viewers what to do next. Just make sure that it is easy for your viewers to find.

Don’t forget optimization. As you put your videos on different sites, come up with a separate title and description for them all. In addition, ensure you’re including the targeted keywords. Finally, you can put in your email, phone number or website address so that viewers can get in touch with you if they want to know more.

Give customers a closer look through video marketing. Show off the process which goes into your production line, or how your office operates. People will appreciate seeing the personal aspects of your business.

If you aren’t good at making videos, let others do it for you. Give a prize to whoever can make the best video. Be sure to tell people that you will be using their videos in your marketing campaign.

Videos don’t go viral by themselves. It’s important to give it some good marketing via social media, your own website and personal e mails. This will give people a heads up to check out your video, otherwise, you will have to wait for people to accidentally stumble upon it.

Focus on a certain topic and choose a descriptive title filled with keywords. The best titles will bring in new viewers. They’ll want to hear what you’re talking about if you pique their interest with the title. Therefore, it’s important that you spend some time thinking of creative, yet relevant, titles in order to succeed at video marketing.

Share your video as much as you can. Send an email to your friends and relatives. Post a link to your new video on your blog. Let current customers know about it by sending an email message or other type of communication. Place it on Facebook, YouTube, and other sites that host video. Tell people!

Keep videos informative and short. People on the Internet want to move around quickly. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. It does not matter how great your content is if your viewers become bored or distracted.

Brief videos work better than longer ones. Try keeping videos under three minutes in order to hold viewer attention. Five minutes is pushing it, but it can work if you have very interesting content. Remember to keep it short and sweet.

If you wish to have a good video, a high production value isn’t always necessary. Producing a clear and quality video is really the outcome that you want. You do not need to be overly fancy either. Relax, talk to the camera and edit what you do not need in your video, later. You might not need to do even that much. Screen capture sequences and PowerPoint presentations sometimes get the job done.

The call to action must be a part of all videos. Ask viewers to act quickly to buy your products. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. A call to action that’s powerful is a great way to finish every video.

Video marketing is a very efficient way to promote your business. Millions of people are online every day. You should make some videos yourself. You should try these hints and tricks and find that your business will be more popular than ever.

]]>
http://pdgworldmarketing.com/video-marketing-advice-to-help-your-business-grow/feed/ 0
Top Tips For Reputation Management In Business http://pdgworldmarketing.com/top-tips-for-reputation-management-in-business-5/ http://pdgworldmarketing.com/top-tips-for-reputation-management-in-business-5/#comments Wed, 08 Mar 2017 17:46:49 +0000 Patrick http://pdgworldmarketing.com/?p=3645

Do you want your business to be successful? It needs to mean just as much to your clients as it does to you. That means managing its reputation well. Here you’ll find some great tips on reputation to help get you started.

Optimize web pages with essential key phrases to help your online reputation. This generally will be the company name you have. Search engines such as Google really like authoritativeness. When they notice that you’re an authority, you’re going to do a lot better when search engine results are tallied.

Monitor the presence you have online. One negative result on Google could sink you. Stop them before they get high in the rankings. Do this once or twice a month at a minimum.

Go on the offense to protect your reputation online. Always do what you can to ensure the reaction to your name and brand are positive and focus on the positive feedback. This can help you to drown out anything negative that might be said. Make sure you update with positive feedback regularly as well.

Treat the employees well at your company. Some businesses don’t do this, and it hurts their business. If word gets around about how you treat employees, customers may not do business with you.

If you are holding a private promotion or sale, don’t make it public. If a discount is involved, this is particularly true. You don’t want those “freebies” getting around, because other people will want in on the deal, too.

If you find false information online about your company, petition the owner of the site to remove it. If there is proof this information isn’t accurate, they will remove it for you.

Make sure you always monitor social networks. Many consumers expect their questions to be answered on social media websites. Be sure you offer prompt responses for that reason. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.

Watch social networks online carefully. People talk a lot about businesses on these sites. Keeping a close eye on these sites will help you do damage control as soon as negative comments are posted. That is one way to protect your business reputation from any further damage.

As you grow your business, you will get increased customer interaction. Not everyone is going to be happy with you, and you need to take complaints seriously. Not only that, you need to know how to deal with it in the most appropriate way that is agreeable to all parties involved.

If you read a negative comment about your business, it is understandable to get resentful at the writer, especially when the writer is stretching the truth. Your best approach would be to respond calmly with facts to debunk what the original poster said. When people read the argument on both sides, they can figure out who they think is right.

Carefully monitor your use of social media to be sure it provides the best possible impression of your company. Your company is represented by these pages, so it is essential that nobody sees any negativity there. Stay personable, but don’t take things personally.

You need to set reachable expectations based on how you conduct business. This includes being totally upfront with customers, and when there is a mistake made, you must be willing to handle it correctly. Good reputation requires transparency in business.

It’s important to follow-up with customers regularly after they make a purchase from you. It may be that their issues do not arise until later down the road. Checking with your customers permits you to handle any issues that may have arisen.

Take care with regard to information that you share online. You can’t be sure how it’s used later, so be careful. Even if your social media accounts can only be used by a few, caution is still key.

If you own your own business, be sure you’re treating employees with some respect. Sometimes, this isn’t seen as something that is necessary, but if you don’t respect your employees, then you could be dealing with serious consequences. Some people will not give you business because of it.

If you are in the business of selling services or products, you should always provide an unconditional money back guarantee. This is just good for customer service. Though you may lose some money, think about the long term implications. However, you’re going to get points in having a reputation that’s good in the corporate sense.

Make sure to do monthly reviews of search engine results. Try Googling your company each month and checking your whole website. Look especially for negative remarks on your website. Keep a record of negative content and sources. Mitigate these when needed.

Keeping a handle on your emotions is essential to managing an online business reputation. Breathe deeply and practice stress management techniques. Exercise or meditate regularly, or be a part of a sport, so that you have a regular chance to blow off steam and keep a cool head. Don’t get into flame fights online. This could possibly scar your reputation.

Keep sales or secret promotions quiet. This is especially true if you offer a large discount to rectify a complaint. One thing you don’t want is to post what you are doing for a complaint and then get a lot of complaints to get free stuff from your company.

It’s important to make your business as important to your customers as it is to you. Your reputation is very important if you wish to achieve this. Use our advice to improve your reputation and keep it A+ at all times.

]]>
http://pdgworldmarketing.com/top-tips-for-reputation-management-in-business-5/feed/ 0
Stellar Tips You Should Know About Video Marketing http://pdgworldmarketing.com/stellar-tips-you-should-know-about-video-marketing/ http://pdgworldmarketing.com/stellar-tips-you-should-know-about-video-marketing/#comments Wed, 08 Mar 2017 16:30:33 +0000 Patrick http://pdgworldmarketing.com/?p=3643

Anyone that wishes to boost their business should look into video marketing. The way to do it right is to learn how the best techniques are used. Keep reading this article to get started.

It’s better if you make a wide selection of videos. You should always be uploading new videos for your viewers to come back and see. This will help to draw in different types of viewers, thus giving your business much more exposure.

Use videos to keep in touch with customers and other people who are interested in your business. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. You may also offer freebies to those whose questions you share.

Video marketing allows you to stay in better touch with your targeted customer base. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. Offer deals or prizes to anyone whose question is answered in the video.

It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.

Working together with a team can generate great content for video marketing. Your team doesn’t have to consist of people you work with. You can solicit family and friends as well. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Don’t dismiss YouTube. All video marketing efforts need to begin here. Additionally, YouTube offers free video hosting for their users. They also are visited the third most out of every website there is. Not only is it the most visited video site, it’s also a highly ranked search engine.

Don’t stray from your topic. When not properly prepared, straying from the topic is common. Utilize an outline to help you prepare for shooting the video. Stick to the topic and it will turn out great.

When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. It is best if this link is inside the video player itself. The advantage of including the link in the player is that when the video is shared socially, it will be available for those who want more information.

Interesting content is king. As you create a video, make certain that it is relevant, timely and engaging. All the views in the world won’t help you if you content is lousy. Viewers want to learn something or get some type of benefit from what they are watching. Interesting videos ensure increased traffic numbers.

Get your employees and coworkers involved in your video marketing efforts. One of them may be comfortable talking on camera, so you won’t have to do it. Don’t shy away from using more than on person, if doing so will be to your benefit.

Don’t overlook YouTube. Begin your campaign of video marketing there! Additionally, YouTube offers free video hosting for their users. YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. Since it is the most popular video sharing site, your video is more apt to be seen.

You will keep people coming back to your site if your videos stay fresh and interesting. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. Leave viewers longing for more and anticipating what you’ll do next. Great content will boost sales.

Ask for help in your video marketing efforts. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Friends, family members and coworkers can be an excellent source of inspiration for new and interesting concepts. Try to ask for ideas often to help you stay on top.

Video marketing can be used to make your business feel more personal. Take videos of what you’re working on and show off what you’re selling. You could also give them a glimpse of the humor that you have in your office. This will provide everyone with a more personable side to your business.

Provide quality content. Interesting, fun, newsworthy content keeps people coming back for more information about your business. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. Something that provides great information or entertainment is best. Interesting videos ensure increased traffic numbers.

A tripod can help your filming seem smoother. Shuddering, jerky filming is a trick for scary movies and the like. For making a marketing video, you should probably stay with a steady shot that has smooth panning when it needs to move. In only a matter of seconds, people will decide the verdict on your video. Therefore, you have to provide the best video.

Video marketing success comes from honesty. When making videos, be transparent and do them for the benefit of your customers. If your goal is to sell your product, be honest about it. Build good relationships with the people who view your videos in the comments. Spend time networking with others in your industry, and become a trusted authority in your field.

Try having a contest for your videos on your site. This can be something silly such as telling a joke or doing something funny; or it can be something serious such as a demonstration or how-to video. These contests are a great way to build a relationship with your viewers.

When you produce a video, always ask your viewers to do something. This is generally known as a “call to action”. For instance, to get viewers to register for a mailing list, request that they click your link in the video’s description. For this to work, you must make it easy for your viewers.

If you are shy, do a voice over. You may have been procrastinating about making your first video because of fear of being on camera. If this is your case, record a voice over as you show a product. You need to just record yourself speaking and then transfer it to a video of your product.

Video marketing can be used to directly converse with your customers. You can make videos in response to their asked questions. Using these techniques, your customers will feel like they are conversing with you more directly.

Video Marketing

Provide fresh, interesting content on a regular basis to keep viewers coming back. Old or outdated content will only push viewers away from your website and into the arms of another campaign. Let your viewers become hungry for more. The more entertaining your videos are, the more viewers they will attract.

Business owners who want to realize more profits more quickly should look into video marketing. Information and understanding, however, are essential components of any winning plan. Use the advice from this article to use video marketing more effectively.

]]>
http://pdgworldmarketing.com/stellar-tips-you-should-know-about-video-marketing/feed/ 0
Tips To Market Your Videos Successfully http://pdgworldmarketing.com/tips-to-market-your-videos-successfully-2/ http://pdgworldmarketing.com/tips-to-market-your-videos-successfully-2/#comments Tue, 07 Mar 2017 14:03:55 +0000 Patrick http://pdgworldmarketing.com/?p=3641

Competition is hard in business, and that’s especially true on the Internet. You have to take the assistance you can get with marketing. Have you considered using video marketing to attract business? The following article will show you creative ways you can put a video marketing campaign into action for your business.

If you make more videos, the better it is for you. New videos should be posted regularly so that your customers will expect new content from you. That means you also have wide exposure among new people who may happen upon your individual videos.

YouTube has excellent editing features. For example, you can annotate your video. These are perfect for extra information, coupon codes or even links.

Video marketing gives you a way to be more personal with your customers. Try asking viewers to ask questions in vidoe form and then answer then this way. Send out some sample products to the chosen questions.

Show people how to use your products through video marketing. A quick demo of the products features will make consumers believe in its abilities. This can translate into increased sales.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. Give your viewers a reason to watch the whole thing.

Remember to use YouTube. Your video marketing content and campaign should start here. After all, it’s free hosting for your videos. They are also the third most visited site online. YouTube is the world’s most popular online video website and a high volume search engine as well.

Screenshots of your business website can be used in the video. This lets viewers become a little more familiar with it. Another valuable use of screenshots would be in tutorial videos. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.

Bring a camera with you when you attend events such as trade shows, festivals or conventions. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. Furthermore, if you plan on giving a public speech, you are going to want someone to record you.

When you know how your video was received, get onto video 2! Use this information to make better and more professional videos for your marketing campaign.

Buy a tripod so that you can make your videos more steady and appear more professional. Skip the jerky camera movements and artistic shots. Marketing material needs clean, steady shots. It takes only a matter of seconds for your viewer to determine the value of your clip.

Video marketing doesn’t give you much time to catch viewer attention. The first 15 seconds of your special video clip are the most important. Draw them in quickly so that they will stick around for the video’s entirety.

When you put your video on Youtube, you should always answer your comments. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. If you are unable to moderate the comments section, you might consider disabling them.

Try to keep your video from sounding like you are selling something. Your viewers can lose interest in videos that are nothing more than sales pitches. When you supply great content instead, people will eat it up.

Take information related to your business, such as what it offers and reasons for signing up to your mailing list, and put it in a video. Offer something of value in return for their doing so, such as a free eBook or a discount coupon. A personal touch can really get a better response.

Realize that making your marketing video is just the first part of your video marketing strategy. You need to promote them too. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Include quality information, but don’t be shy about letting others know what you have done.

Never abandon video marketing, even if the results do not materialize immediately. Make your videos better with the feedback from your customers. The more you try, the better you’ll get.

Experiment with different technology and styles in your videos. Time-lapse photography is a popular and visually appealing element. Just put up a camera and let it do its work. You will be able to edit your video later and put together an original showcase. People will enjoy watching how your business works because they’ll see that you’re very much like them.

In order to succeed in video marketing, you need to be responsive to your viewers’ comments in a timely way. Sometimes, people have question regarding your products or business that they want answered quickly. Therefore, you should not ignore any comments posted to your videos.

You will benefit from working with a team. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.

Use humor when creating a “commercial” type video for marketing. Your audience will quickly lose interest if your commercial is not original and funny. A controversial or funny commercial will grab the attention of many viewers. You should dare to be different. A commercial that’s interesting and makes people chuckle will get you far.

Check out popular videos online to see what makes them tick. Adopt the point of view of a consumer and make a list of the things you like. Determine what it is about the videos that give you negative or positive feeling. Ask friends and family to do the same. Use this important feedback to make a great video of your own.

Remember that there is a total of 10 seconds to grab a viewer’s attention. Once hooked, you’ll be sure that they’ll watch the rest of the video in full. However, you are probably wondering how to actually grab their attention? Your target audience helps determine this, as does the topic of your video.

Each video should remain concise and focused. If you do not plan ahead, it is easy to ramble or stray from your focus. Try to stick to a pre-written outline of your video. Stick to the topic and it will turn out great.

Make sure that you are listening to your viewers’ opinions of your videos. Remember that you are using the videos to get more viewers. If people are responding negatively to your videos, pay attention to their feedback. Taking others’ opinions into consideration makes them feel more positively towards you, making them more likely to help you.

Strong Video Marketing

There are a lot of ways that a strong video marketing campaign might assist you. All you have to do is get your name out there. Sit down and develop a strong video marketing strategy. Your business can get a quick boost from it!

People desire the truth! If you plan to create a video, make sure you are genuinely interested in the subject. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.

]]>
http://pdgworldmarketing.com/tips-to-market-your-videos-successfully-2/feed/ 0
Manage Your Reputation Using These Tips Below http://pdgworldmarketing.com/manage-your-reputation-using-these-tips-below-4/ http://pdgworldmarketing.com/manage-your-reputation-using-these-tips-below-4/#comments Mon, 06 Mar 2017 15:29:15 +0000 Patrick http://pdgworldmarketing.com/?p=3639

It is important to avoid things that harm your reputation. It is hard to regain your reputation once you have lost it. If you want helpful tips in improving your business reputation, keep reading this article.

To improve the reputation of your business, always follow up on any issues with your customers. The larger your business, the more true this is. Customers like to know they matter. Use automated systems which can check in with them. You can also ask them to provide feedback on purchases they have made.

Keep a good reputation and satisfy unhappy customers. Your concern for your customers has a huge impact on your business. It’s even better if you do it online. Also, it will show that you care about your customers.

To bolster your reputation, follow up to make sure customers are satisfied. This is even more true if your business is larger in size. They have to feel like they’re mattering to your company. You may want to try automated systems to follow up on their purchases. You can also ask them to provide feedback on their recent interactions with your business.

Social Media

Constantly monitor the social media networks. As per Arnold Worldwide, more than half of all consumers expect brands to answer their queries and comments posted on social media. Reply quickly and professionally. This will help you to stand out from the rest.

Stay current on what is going on in your industry. This helps to maintain your good standing as someone who provides updated and useful information. Take five minutes out of your day to search for the newest facts about the industry you’re in.

Watch social networks all the time. According to Arnold Worldwide, most customers believe that businesses should respond to all of the postings on their social media accounts. Reply to questions within an hour if you can. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.

Keep a close eye on how you are perceived on the Internet. Negative remarks can move quickly up a search result for your business. Staying on top of search engine results helps you keep negative commentary in check. Try doing this at least one or two times a month.

You should always maintain a sense of professionalism when you are using social media sites. Remember that these pages are representative of you, and you want them to always have a positive impact. Try not to escalate things to the next level though.

If you’re searching for your company on the Internet and find false information, you should ask the site’s owner to take things like that down. If you have solid proof of the libelous nature of the information, most owners of the site will promptly take it down.

Handle your social media pages appropriately. Remember that these pages are representative of you, and you want them to always have a positive impact. Of course, you want to show some personality, but keep the overall tone professional and businesslike.

Make sure to monitor all social networking sites. Consumers often discuss different businesses at these places. You can fix the negative situations more quickly if you notice them as they arise. Then you’ll keep the damage to your business reputation to a minimum.

There are reputable companies that provide reputation management. Sometimes it’s worth hiring someone to help with this since your plate will likely be full with the other daily dealings of your company. Therefore, having someone handling that is a good idea.

If you read a negative comment about your business, it is understandable to get resentful at the writer, especially when the writer is stretching the truth. The best method, though, is to provide facts to counteract the errors of the writer. When people read what both of you have said, they can come to their own conclusions.

If you are the owner of a business, make sure that you treat your employees with respect. Many business people do not pay strict attention to this area of their business, and in the end it can really do a lot of harm. If others know that you don’t treat employees well, they may not want to do business with you.

It is vital to learn about proper reputation management. This includes integrity; you must own up to any mistakes you make. Being open and honest in business can take you a long way towards success.

If your business made a mistake that is harmful to your customers, never attempt to conceal it. Your customers will figure it out. Acknowledge the error and correct it. A lot of the time you will be forgiven for things, especially if you’re offering other things to them to remedy what you did.

After customers make a purchase, follow up several times to ensure satisfaction. Sometimes, you won’t be aware of issues right away. When you check in with them you can help them work out any problems they may be having.

If you find untrue information about your company on a website, ask the site’s owner to remove or correct the information. If you can show actual proof that it’s libelous, many site owners will not take issue with removing it.

Be very careful of all of the information that you choose to share over the Internet. You can’t be sure how it’s used later, so be careful. Even if you just have a few people accessing the social media accounts you have, it’s important to exercise caution.

There are websites out there to provide false reviews. Some of your competitors may be using them. Don’t even think about doing this. Not only is this bad for business, but it is illegal in certain areas.

Always stick to your promises. This is something that can cause a lot of poor reputation if you do not live up to it. Dishonesty is something that can really hurt your bottom line. It will be a while before you can repair your reputation if this happens.

Continually monitor social networks. Many people use these sites to discuss their opinions of companies. When you monitor your social presence, you will be able to see anything negative being said about your business, and nip it in the bud quickly. By doing this, you’ll protect your reputation and keep your business in a positive note.

At least once per month, see how your search results are going. Look for your company name and website. Take special note of anything negative posted about you. Check out where the negative content is coming from. Take steps to get around these things as you need to.

If you want to have a good reputation, you can let your emotions get out of control. Remember to practice healthy techniques for stress management. Play sports or find some other activity that will help you keep your head on straight. Don’t fight online. This can damage your reputation terribly.

Deal with negativity head on. Rather than always removing negative feedback, try addressing it honestly and explaining what went wrong. Customers look for honesty at the same level as they seek perfection, so do not worry about admitting mistakes and addressing how the issue has been resolved.

You can hire someone to do reputation management for you if you don’t have the time to do it yourself. You’re going to be handling plenty of this yourself with your daily interactions, but in today’s world, there are many interactions on the Internet and social media that must be monitored as well as the press. Hiring a reputation management company will help ensure that your company’s reputation remains intact.

Everyone involved in business needs to understand the value of a strong reputation. If you become known for always messing things up, this can really damage your business reputation. One mistake can hurt, especially if it is not fixed. Do not make this mistake while running your business. Use the techniques listed above to help keep your reputation intact.

]]>
http://pdgworldmarketing.com/manage-your-reputation-using-these-tips-below-4/feed/ 0
Easy To Follow Advice About Video Marketing http://pdgworldmarketing.com/easy-to-follow-advice-about-video-marketing-4/ http://pdgworldmarketing.com/easy-to-follow-advice-about-video-marketing-4/#comments Mon, 06 Mar 2017 12:39:58 +0000 Patrick http://pdgworldmarketing.com/?p=3637

Any business that truly hopes to get ahead needs to get the word out about what it offers. The Internet has simplified this. You should consider launching a video marketing campaign to reach out to a wide number of customers. You will find this information useful to you.

Optimizing your videos is very important. When you upload to various sites, the titles and descriptions for your videos must be different. You should put keywords in there, as well. It is also wise to include contact information to make life easier for customers.

You have a small window of time to get attention from viewers. It is important to make a strong impact in the initial 15 seconds. You have to give them something that makes them want to keep watching.

Don’t be fearful of video marketing. A tripod and a good quality camera are all you need in order to make your own videos. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

Expensive video equipment is really not necessary to produce a quality video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You do not need to be overly fancy either. Just talk to the camera and be calm. If you are extremely camera shy, don’t worry because you do not have to be on camera. You can even just do a video of your computer screen.

Do not ignore the power of YouTube. You should begin your video marketing campaign here. You can have your videos somewhere for free. You’ll be on one of the most viewed websites on the planet. Additionally, it is one of the top search engines, especially for videos.

If you want people to purchase something, it is important to have a visible and working link. It’s best if the link sits inside the player, but works in the description if that’s not an option. Then the link stays with the video no matter where the video is shared or embedded.

You should make as many videos as you can. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. It also increases your visibility as you tap into new issues.

Get all your staff involved in your videos. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. Don’t shy away from using more than on person, if doing so will be to your benefit.

Get viewers to take action when viewing your videos. This is a “call-to-action” tactic. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. The key to success is to make these actions easy for your viewers.

Your audience wants you to be honest. The topic of your video should be something that holds your interest and believe can last. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.

When it comes to video marketing, creating the video itself is only half the battle. You have to also promote your videos. You’ll get more clickthroughs with good marketing techniques. Good content is only useful it people know it exists.

Do not forget an introduction and an ending in your video. Be sure to introduce yourself and say a little something about your company at the start of your video. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.

Provide potential customers a glimpse into your personal business using video marketing. Show your audience how your products are made or some funny things that go on in your office. Viewers will respond well to this.

Social Media

Be sure to pay attention to YouTube. Begin your campaign of video marketing there! It gives you free hosting for your videos. It is also the third most visited website. Since it is the most popular video sharing site, your video is more apt to be seen.

You should always tell your customers how to find you on social media in your videos. Not everyone uses Facebook. When you let everyone know where they can find you on the social networking sites, your business will gain more exposure. Social media sites linked to your video sites can really increase traffic and business.

Video marketing isn’t as difficult as you thought, is it? You should begin as soon as possible. A wide variety of customers will come to you in no time. If you are looking for an efficient, quick way to get the word out about your firm, video marketing is the tool for you.

]]>
http://pdgworldmarketing.com/easy-to-follow-advice-about-video-marketing-4/feed/ 0
Tips For Succeeding At The Art Of Video Marketing http://pdgworldmarketing.com/tips-for-succeeding-at-the-art-of-video-marketing-3/ http://pdgworldmarketing.com/tips-for-succeeding-at-the-art-of-video-marketing-3/#comments Tue, 21 Feb 2017 23:50:49 +0000 Patrick http://pdgworldmarketing.com/?p=3635

Improving your business is easily done with video marketing. It’s not simple to create a great video, though. There is a lot to keep in mind when you start using video marketing. Keep reading to learn some useful tricks and tips to promote your business using video marketing.

An excellent method of engaging with your viewers is video marketing. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Those who have their questions asked should get a coupon or other reward.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. For example, you can instantly add annotations on your videos easily through YouTube. You can thus share links, add more information or place coupon codes in the video package.

Do not be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. You can film the day-to-day operations of your business or impart a few tips to your viewers.

When promoting products, videos can demonstrate proper use. How-tos are one great way to use videos to your advantage. This can translate into increased sales.

Video marketing offers you a short time to capture attention. The first 15 seconds of your special video clip are the most important. During this time, a video teaser should be used to draw in viewers.

Expensive video equipment is really not necessary to produce a quality video. Professional gear isn’t required if the picture is in focus and properly balanced. You don’t need a lot of confidence or a great script, either. Just talk to the camera and be calm. You may not have to do this. You can also use pictures or PowerPoint slides if you do not want to appear in your videos.

Do not expect customers to watch a video that is longer than 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Always keep your content fresh and engaging so your viewers will keep returning. Boring content is the best way to drive away users, which is extremely bad for business. Keep viewers interested to see what’s next. Interesting content drives up viewership.

Remember to write a greeting and a closing into your video script. State your name and position, the company name and what you are going to talk about. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.

Employ the help of friends and family if you need it. How can you do it all alone? Friends, family members and coworkers can be an excellent source of inspiration for new and interesting concepts. Using these sessions regularly can keep you at the top of your advertising and niche.

Many Internet users go online to learn how to perform a task. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

You can use a tripod in order to make your videos more effective. Shaky cameras are only for scary movies! For your videos, you’ll need a steady camera with good angle work. Most viewers will take only a few seconds to decide whether your video is worth their time, so make it good!

Upon posting your video on YouTube, you must be ready to moderate comments. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. If things get too out of hand, you should just disable comments altogether.

Keep videos informative and short. If anything, the Internet has diminished consumers’ attention spans. Videos should stay below five minutes. You might have great content, but it won’t help you if you lost viewers before the video is over.

Give customers a closer look through video marketing. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. People will appreciate the intimate look into your business.

Your videos do not have to be perfect. You do not have to have a professional camera just to make a great video. Most of the time all you have to do is put some good software on your computer. If you have a smartphone, you can use the camera that comes standard on it. Just create great content and stay professional and it’ll work out.

Be honest and natural in your videos. Do not just try to be sneaky. If your goal is to sell your product, be honest about it. Cultivate relationships with the clientele and your viewers via your own comments. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.

Try adding music. Think about how certain jingles set to music have become iconic phrases that have survived for years. Look for music that is suitable, and work that into your video. This makes your videos more effective for your viewers. This is also a good idea if you do not like being onscreen.

If you are frequently asked the same question, create a video to answer them. Though FAQs are common on many websites, making a video provides added benefit. This gives your users an option on how they would like to view this information.

Do you get specific questions about your products? If there are, then you can answer these questions by using videos. Making short videos that answer frequently asked questions will do a lot to attract customers to your products.

Video Marketing

Video marketing is an effective way for businesses to increase sales. Make sure to implement the tips and tricks mentioned in order to have the greatest chance of success in your video marketing efforts. Remember to plan thoroughly and execute flawlessly!

If you don’t like making videos, other people can help you make them. Run a video contest where people get prizes for submitting the best ones. Let all entrants know that their videos may be used for advertising, though.

]]>
http://pdgworldmarketing.com/tips-for-succeeding-at-the-art-of-video-marketing-3/feed/ 0
Check Out This Article On Reputation Management That Offers Many Great Tips http://pdgworldmarketing.com/check-out-this-article-on-reputation-management-that-offers-many-great-tips-4/ http://pdgworldmarketing.com/check-out-this-article-on-reputation-management-that-offers-many-great-tips-4/#comments Tue, 21 Feb 2017 01:14:04 +0000 Patrick http://pdgworldmarketing.com/?p=3633

If you have two companies that provide the serve or sell the same products, the company with the better reputation always gets more customers. This is because customers view a positive reputation as an indicator of good service. This is why people send their money. If you wish to learn about how to manage a reputation, this article can help.

To make your business reputation better, be sure you’re following up with the customers you have. Even with a big business, you should still practice this. They need to feel like they matter to you. Work with automated systems which provide follow-up with customers. Always try to solicit feedback on their most recent buys.

Try to have a great personality online. Simply sending out tweets and updating messages is never successful unless you take the time to directly communicate with your consumers. If a question is posted, answer it quickly. If you hear a question that you can’t answer right away, indicate that you will work to get an answer, and follow up when you do.

Stay personable. Posting tweets and status updates will not work unless you actively communicate with your followers. If you receive a question on a social media site, be sure to respond immediately. If you hear a question that you can’t answer right away, indicate that you will work to get an answer, and follow up when you do.

Search phrases that relate to your business should be used on your web pages. Your company’s name is one good example. Search engines these days reward companies that have authority in a space. When they view you like an authority, they are more likely to boost your site up the list of search results.

Stay on top of the news and other information that has to do with your service or product. This ensures the information you supply to your customers is up to date. Take five minutes out of your day to scour the Internet for new information.

Never lash out at your clients or employees on the web. Sometimes, this isn’t seen as something that is necessary, but if you don’t respect your employees, then you could be dealing with serious consequences. Some people will not give you business because of it.

Keep up with social networks. Most consumers expect their comments and questions to be responded to. Therefore, make sure to monitor the comments about your business. Being responsive will help your business stand out.

If you are holding a private promotion or sale, don’t make it public. You don’t want to publish the fact that you are giving a special deal to a customer. You never want to post exactly how you are handling a complaint only to see more complaints from those trying to get something for free.

When you find inaccurate information about your firm, talk to the website owner. Usually, sites owners will get rid of it if you can prove that the information is false.

Volunteer to sponsor a local event as a corporation. This is the ideal way of improving your firm’s reputation. Your consumers will see the types of public events you sponsor and what you do for the community, and that can really give you a favorable reputation. If customers think positively about your business, it will grow.

Run social media accounts professionally. Social media pages represent you, so don’t ever put a negative spin on them. You want to get personal, but don’t overdo it.

Be super careful with any information that you’re thinking you should share online. You never know how it will be used later, so make sure to watch out. Be cautious regardless of how many or few people use your social media accounts.

There are a lot of sites out there that will give you fake reviews that are positive and you may see a lot of people that are competing against you that are using these types of things. Don’t join them. In many places, it is against the law. In addition, it just doesn’t make good business sense.

Reputation Management

If you own a company, you should always treat your employees well. Not taking this seriously can lead to irreparable damage. No one wants to patronize a bad employer.

Company reputation management isn’t easy. If the reputation of the company suffers, damage control measures must be implemented as soon as possible. A bad reputation can result in a loss of business. Therefore, it is important to learn everything you can about reputation management.

]]>
http://pdgworldmarketing.com/check-out-this-article-on-reputation-management-that-offers-many-great-tips-4/feed/ 0
Taking The Difficulty Out Of Video Marketing http://pdgworldmarketing.com/taking-the-difficulty-out-of-video-marketing/ http://pdgworldmarketing.com/taking-the-difficulty-out-of-video-marketing/#comments Mon, 20 Feb 2017 21:10:41 +0000 Patrick http://pdgworldmarketing.com/?p=3631

Video marketing can be a great way to boost profits and make your business better. If you wish to completely make use of video marketing, it’s essential that you possess knowledge on the subject. This article is full of useful video marketing tips that you can use to your advantage.

Don’t be afraid of complex video marketing strategies. A tripod and a good quality camera are all you need in order to make your own videos. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.

Most people will not watch a video if it is too long. You can go that long only if you’re doing a very in-depth how-to video. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.

Don’t overstay your welcome in your video. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.

Always choose interesting titles for your videos. More viewers will be interested in your videos if the titles make sense and attract their attention. This can build interest into what you’ve got to say. Spend a couple of minutes coming up with a good title. You’ll be glad you did.

Remember that making a video is just a part of the job. Video promotion is key too. Proper marketing efforts create a ten-fold increase in how many clicks you get. Create good content and keep people informed.

Tell viewers to perform a certain action in your videos. This is a “call-to-action” tactic. For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video. Just make sure that it is easy for your viewers to find.

Great content is the surest way to get more people to view your video. The quality of your camera is not the deciding factor. People are happy to watch something if it contains information which is relevant and important to their lives. Still, you want to buy the best camera you can afford.

Write a script for the intro and outro for your video. You should introduce yourself and your business. Ending your video, share your company name again and share your call to action.

Don’t do everything yourself. How can you do it all alone? Use your staff and the people in your life that you trust to bounce ideas off. Have these sessions regularly to ensure you are constantly on top of your niche and advertising.

If videos are not your thing, you can make it so others make them for you. Set up a video contest that offers desirable prizes for the best videos. The prize could even be having the video promoted as a commercial.

When creating videos, don’t become obsessed with your content’s production quality. Spending a lot on making the video does not ensure good results. Huge companies have made great marketing plans with simple videos.

After you have collected information, statistic and data from a video you’ve posted, it is time to get back on the horse and post another! Put into practice what you’ve learned to improve the content and quality of your videos.

You should not expect your video to automatically go viral. You must promote it via social media, your website and by emailing family and friends. Awareness is only the first step.

Whenever posting videos to YouTube, understand that you’ll probably have to moderate some of the comments you receive. Many viewers use other viewers’ comments to create their own opinions, and that can lead to negative or spammy comments that can destroy your campaign. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.

Does your business have any employees or colleagues? If so, then involve them in your videos. Try to choose someone who likes the camera and has clear speech. Do not shy away from using multiple personalities in videos.

Try having a contest for your videos on your site. They can tell a joke, do something funny or create a how-to. Videos made by customers and users help build a sense of community.

Do you often receive the same questions about the products you sell? If this is the case, you can search for videos to help you learn more. A short video explaining a certain process or how your product works can help to give your viewers confidence in the services and products you offer.

Utilize how-to videos. Make sure it is a complete video with all the necessary information. Your viewers will not be happy if they watch a how-to video that only instructs them to purchase some product in order to receive the guide. These videos should convey a positive image of your company.

You should always put a link to your mailing list, as well. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.

The statement “keep it real” applies to videos, too. The more you’re honest and sincere, the more you’ll help people that are viewing to feel comfortable with you. When they can’t trust you, they won’t share the video.

Let your viewer know exactly what your video will provide upfront. Include a detailed description or a brief summary at the beginning of the video. If they are interested in the video, they will keep watching the video.

Conclude your video with a question. This will leave viewers with a lasting impression of your video. In addition, it will inspire them to leave comments, which will post to their feeds. This can generate more traffic for your video.

Every video you produce should encourage viewers to take some concrete action. Frequently, this sort of approach is labeled as a “call to action”. For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video. Just make sure that it is easy for your viewers to find.

While useful informational videos can be longer, most promotional videos should be less than a minute. A short, 30 second message is the best way to catch someone’s attention in today’s fast-paced society.

An occasional extended video may be useful to some customers. The shorter videos should be focused to everyone. Longer selections ought to include more technical information.

Don’t forget to take a look at the comments your videos are receiving. Reply to them and listen to what they say. Your customers could need information, and comments they leave can also help you in other ways. Make sure not to squander this opportunity.

People desire the truth! You should talk about things you care about and never lie to your audience. Stay natural and authentic in order to have more success with your intended client base.

Video marketing can be a great way to boost sales and profits in your business. Use the information included above to help your business be successfull. Delay no further; get going right away!

]]>
http://pdgworldmarketing.com/taking-the-difficulty-out-of-video-marketing/feed/ 0
Check Out Some Of These Smart Video Marketing Tips http://pdgworldmarketing.com/check-out-some-of-these-smart-video-marketing-tips/ http://pdgworldmarketing.com/check-out-some-of-these-smart-video-marketing-tips/#comments Sun, 19 Feb 2017 15:56:44 +0000 Patrick http://pdgworldmarketing.com/?p=3629

You can improve your business’ sales via video marketing. It seems simple enough, but you might be surprised at how much goes into a successful video marketing campaign. There are many different things to consider when it comes to video marketing. Keep reading and find out how you can do your best with video marketing.

Keep all of your videos optimized. When you upload to various sites, the titles and descriptions for your videos must be different. Also, add in your keywords. Finally, include contact information so that your viewers can easily contact you for further questions they may have.

Production value doesn’t have to be the most important part of your process. You won’t get a lot of views just because you spent a lot of money producing something. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.

Videos only go viral for quality content. Millions can view your videos, even if you make them without using a fancy camera. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. Still, you want to buy the best camera you can afford.

Create videos to demonstrate different features and uses for your products. You won’t only solve problems for customers, but you will also increase your customer service.

Be consistent with the tone of your marketing videos. Funny and quirky approaches to the video can work just as well as a more traditional “how-to” format. Your target demographic as well as your service should be considered when making this determination. Consider these things, as well as your image, whenever you are thinking of your business tone.

Bring your camera along to any professional event. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

If you wish to have a good video, a high production value isn’t always necessary. You do not need professional equipment; just make sure you keep focused and balanced when shooting. There is no need to script the video either. Be yourself and look in the camera while talking. You might not need to do even that much. Screen capture sequences and PowerPoint presentations sometimes get the job done.

Videos can be used to give people a closer look at how your business operates. Show people how your products are made, or let people see what it is like to work in your office. This will provide everyone with a more personable side to your business.

If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. The text FAQ has been a mainstay of websites for years now, but plain text is so 2000s. The video format is more likely to be watched and remembered. That way, viewers can choose the method through which they will get the facts they want.

Social Media

For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

Use videos for promoting your websites or social media. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. Marketing your videos on different social and websites will help broaden your audience. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.

If you aren’t great with video, get others to do them for you. Try holding a video contest in which you award the best ones with prizes. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.

Then collect data from the comments you receive and statistics to make your next video better. All you have to do is use this information.

With any video that you make, it is important to have your viewers respond in some way. This is commonly referred to as a “call to action”. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. It needs to stay simple, however.

You should always share your videos wherever you can. Send it to everyone you know. Blog about your videos on your website. Send a link to your customers via email or snail mail. Don’t forget to use social networking sites to get the word out. Spread the word!

Short and concise is the key. Your viewers’ attention will wander if your video rambles on. You can go up to five minutes if your content is excellent and if you have a format that works. The shorter, the better.

You need to be yourself in all videos. Viewers want to understand what you are all about. When people get comfortable with you, they are more likely to trust you and your product. Customers will also remember you as they are using your products.

Write down exactly how you want to begin and end the video. Just give basic information, but make it interesting so people will want to continue watching. Ending your video, share your company name again and share your call to action.

Do you get the same question repeatedly? You can then use the videos to help answer certain questions. A short video explaining a certain process or how your product works can help to give your viewers confidence in the services and products you offer.

People who do well with video marketing are good at responding to peoples’ comments whenever they can. Many times people will ask questions that are urgent. Use your comment section to answer questions posed by your viewers.

Video Marketing

If you aren’t good at videos, recruit outside help. Have a contest with customers to make the best video. Make sure they know the winner’s video will be part of your online campaign.

Again, video marketing can help improve your business’ sales–but it’s not as easy as it may appear to be. Use this great advice in all your video marketing. Be organized and plan it all out up front.

]]>
http://pdgworldmarketing.com/check-out-some-of-these-smart-video-marketing-tips/feed/ 0