Nowadays, video marketing is becoming one of the most popular forms of marketing. You can shoot a video on your phone and post it right on your website. As more people use broadband connections, it is easy for them to watch your videos. If video marketing is something that interests you, read the following tips compiled below.
It is a good way to find out what customers want from you. You can ask for questions or comments and respond to these in short videos. Make a contest out of it by giving away some freebies to the customers whose questions you use.
You can’t expect viewers to watch videos over 20 minutes in length. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If you’re just updating folks, do it in 10 minutes or less.
Do not expect customers to watch a video that is longer than 20 minutes. If you want to show how to use your product, you can use around 20 minutes. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Video marketing provides the means to let you market your products and provide usage tutorials. People often want to know how a product works before making the commitment to buy it, after all. When they see the product in action they connect with it, and are much more likely to order.
Video marketing has to compete with the extremely short attention span of the potential customer. You need to make the first 15 seconds of your videos count. Give your viewers a reason to watch the whole thing.
A good video does not need to be expensive. You don’t need the best equipment as long as what you’re using does a reasonable job. You really don’t even need to have a perfect script. Simply act naturally and speak directly towards your camera. Actually, it may not be necessary for you to do this. For example, you can use PowerPoint presentation or screen captures for your videos.
Optimizing your videos is key. When you upload to various sites, the titles and descriptions for your videos must be different. Don’t forget about targeted keywords. Contact information can be included so that you can be easily contacted by customers for more information.
Do not veer off topic in the video. You don’t want to find yourself wandering too far away from the topic. Create an outline for every video and try to stick to it as you film. Stay focused and on topic and you will be more successful with video marketing.
Always have interesting content. As you create a video, make certain that it is relevant, timely and engaging. YouTube is a great way to promote your videos, and interesting videos are what YouTube users want to see. People want interesting videos with valuable information, not boring commercials. The more interesting your content, the more viewers you are going to get.
When distributing your online videos, don’t overlook the importance of a good title. Make sure it relates to your video and is easy to remember. This will spark interest in things you want to let them know about. Spend a couple of minutes coming up with a good title. You’ll be glad you did.
You should see if your friends and colleagues would like to get involved as well. Try to choose someone who likes the camera and has clear speech. If you can, use more than one colleague.
Script both your “hello” and “goodbye” for the video. You will have to say who you are, what company you represent and what the video is about to start. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
Use a tripod for more professional marketing videos. Shaky cameras are only for scary movies! When trying to market your videos, your videos should be steady and contain smooth panning. The majority of viewers will decide whether or not to view your entire video in just a few seconds, so you should make sure that these first few seconds are solid.
They won’t necessarily come just because you build it. Promotion is also a huge part of the process. By promoting your videos, you can expect an increase in clickthroughs. Good content is only useful it people know it exists.
Be nothing less than genuine about your content and who you are in your videos. People like to see real people when they watch their videos. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! Customers will think of your face as they see your products.
To increase the number of videos that your site offers, consider hosting a video contest. Whether serious or light-hearted, your customers will enjoy participating. Employing user videos is an excellent way for you to become better acquainted with your viewers, and vice versa.
People love to hear stories! Is there a story your products or company can tell? Share footage from charity functions you have attended and discuss all aspects of it. You can also include stories from customers who have found benefit in the use of your products or services.
Working as part of a team can be a smart way to develop video content. You can work with anyone you know to come up with a great concept and execute it. Most people will happily agree to help in exchange for seeing their name in the final credits.
A great way to begin a marketing video is to pose a question or present a common problem that is relevant to your company or product. After you produce your video, you will have an excellent resource for people interested in your product or service. Be sure to remind your viewers to share this useful video with their social network.
Think about questions people often ask about your products or services. Those are the things your customers are wondering as well. They can digest all the details more easily in the more entertaining format of a video. A shared video is one which viewers truly enjoy.
Use humor when creating a “commercial” type video for marketing. Most folks do not want to watch a dull commercial. Humor and provocative topics are more likely to catch the eyes of your audience, who will then want to share it with others. Use your creativity and do not be afraid. If you create a video that is funny, it will work better.
Do not veer off topic in the video. It is easy to stray away from your topic if you don’t come prepared. Develop an outline of your video before you start shooting it. Don’t stray from the task at hand, and you should be fine.
Given your new knowledge of video marketing, hopefully you are ready to launch a campaign of your own. Keep these tips in mind and include them in your arsenal. These will offer you great results in video marketing.