Video marketing – what is it? Video marketing uses videos posted online to advertise a business or product. Its simplicity hides the truth about what you need to understand before you begin. Reading this article will help you find out video marketing basics.
Ensure that your marketing videos are to the point and as brief as possible. A lot of people do not have a very long attention span and they want to find out their info right away. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
The better your content, the more likely it is that your videos will take off. It’s not about expensive equipment. People will sit through a mildly boring video if the information is relevant. However, try to get the best quality video camera you can to make a video of good quality.
If you plan to make marketing videos, they need to be brief and concise. Most people have short attention spans and want to get the information they’re looking for quickly. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
Most people will not want to watch videos that are more than 20 minutes long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
Do not spend a lot of money on video production for marketing content. High production values do not mean getting good returns back on your investment. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.
You need to get your viewers’ attention right away. The first 15 seconds of your video are crucial. Provide something almost immediately that draws your viewers in.
Use video marketing if you want to stay connected to your audience. Invite potential and established customers to submit ideas and queries about your brand and products. You can then answer the most popular questions in a series of video clips. It would be a nice gesture to give free products to those that sent in questions.
Remember that actually making the video is just half the battle. For example, you will need to promote your videos. If you market well, more people will see your videos than ever before. Include nice content, but also ensure people know it is there.
Do not dismiss YouTube. Video marketing campaigns should begin on this site. It is a free place to host videos. You can also take advantage of being on the third most highly-trafficked site anywhere. Since it is the most popular video sharing site, your video is more apt to be seen.
Be sure to include good links to the products and services you wish to sell. The best thing to do is to place the link within the video player. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
YouTube has excellent editing features. As an example, add annotations to the video. That is a smart way to share links, coupon codes, and any additional information you want to share.
Your content should be informative and useful. It should be entertaining and/or newsworthy. A video hosting site can increase viewers for your video, but an uninteresting video will defeat the purpose. People are not interested in watching another boring commercial. They want to see something interesting and of value. Making great content will keep the viewers coming.
If you have a team of employees, get them all involved in your video marketing efforts. Try to choose someone who likes the camera and has clear speech. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
You need to maintain a consistent and specific tone in your videos. Humor can be used in silly spoofs or educational videos, alike. What are you selling? Who do you want to target? Always consider these factors and the image you want to project when deciding on a tone for your video content.
Make sure your videos have been optimized. As you put your videos on different sites, come up with a separate title and description for them all. Use targeted keywords. Also, include your contact information so customers can reach you for more info.
Personalize the look of your business by using video marketing. These videos take much of the mystery behind your services and products and give others a look at the humor involved in your business. People will appreciate the intimate look into your business.
The best possible way to use this type of marketing is by just doing it and make the videos yourself. Try different things, take your time and do not publish your first video if you are not happy with it. In time you will develop a strategy that works for you. Make use of the information above to help guide the learning process.