Online videos are leading the online marketing revolution. All that is necessary is a camera, some footage and the Internet! Because there are faster Internet connections now, it’s not hard to share a video. These are some tips to help get started with video marketing.
YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. You can add comments and text in your video. You can share links, give more details about your product or even provide a coupon code.
You should have a screenshot of your site included in your video. Viewers will be able to see your site’s setup this way. How-to videos also could benefit from website screenshots. Take your screenshot, and use video software to include it in your video.
Videos only go viral for quality content. It’s not necessary to have the latest equipment in order to succeed in this arena. People watch videos that are alright if they have relevant information that they think is important. A good camera won’t hurt, though.
Focus on a certain topic and choose a descriptive title filled with keywords. Viewers will be drawn to your videos if they see interesting or relevant titles. This can build interest into what you’ve got to say. If you want your video to be heavily viewed, you should be patient while finding the best title possible.
Video marketing doesn’t give you much time to catch viewer attention. The initial 15 seconds are the make or break period. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
Remember that your video content is just the beginning half of your work. You are also responsible for promoting your own video to gain exposure. By actively promoting your content, you can boost click-throughs and achieve better results overall. Make sure as soon as you post a new video that you spread the word so people will know about it.
As you create content for video marketing purposes, try not to obsess about production values. High production values do not mean getting good returns back on your investment. Huge companies have made great marketing plans with simple videos.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need professional equipment; just keep focus and balance in your shots. A fancy script is not really necessary either, nor are boatloads of confidence required. Try standing in front of the camera and speaking extemporaneously. If you’re really creative, going on camera may not even be necessary. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
How-to videos are becoming very popular online. Having tutorial videos creates an avenue for those who search in your niche to find you. People will be more interested in what you are offering if they think of you as an expert.
Make sure your content is considered interesting. Interesting, fun, newsworthy content keeps people coming back for more information about your business. Using video hosting sites like YouTube can boost your traffic, but having a boring video about your business will not. Something that provides great information or entertainment is best. The more interesting your videos, the more traffic you will attract.
Video marketing offers you a short time to capture attention. Your videos’ first 10 seconds should be solid. You should use an unusual perspective or hook to draw them in for the duration of the video.
Be consistent with the tone of your marketing videos. Funny and quirky approaches to the video can work just as well as a more traditional “how-to” format. Think about what it is exactly you are trying to market and the type of people you are trying to reach. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.
Take a video camera with you if you are visiting a public event such as a convention or trade show. You can talk with an expert or just show how your experience went. Have someone record any talks you give, too.
You do not necessarily have to spend a lot of money in order to create a good video. You don’t need the best equipment as long as what you’re using does a reasonable job. There is no need to script the video either. Just act like you usually do and speak clearly to the camera. In fact, you may not have to do this at all. Often, screenshots and/or PowerPoint presentations are just as effective.
You should think of a creative and catchy way to greet and send your viewers off. Start by saying who you are, your company, and what your video will be about. In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.
It’s an ambitious project, so don’t hesitate to ask for help if needed. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Do this often to ensure you keep coming up with great content.
If you aren’t good at videos, recruit outside help. Create some kind of contest where the person who makes the best video gets a prize. The winners could also receive credit and be featured on your business home page.
Tutorial videos for your products are always a great idea. You can show them step-by-step how to do it and get new customers this way as well.
After you have assembled lots of information and feedback about your own videos, create another one! Analyze your results and use them to create an even more effective video the next time. Make adjustments to the content, polish dialogue and upgrade equipment if possible. Each version will be better than the one before it!
Tripods are a video marketer’s best friend. Shaky pictures that dart too fast from one thing to another do not make a good impression. Marketing material needs clean, steady shots. In only a matter of seconds, people will decide the verdict on your video. Therefore, you have to provide the best video.
Do not make your video look like an advertisement. Your customers will not want to watch the videos if you are just trying to sell something. Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.
Get the rest of your office involved in making videos for your marketing campaign. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. Don’t hesitate when deciding to use more than one person.
Provide a video which discusses who you are, what you offer and why it is important that viewers opt-in to your mailing list. Offer a free incentive, like a report or an eBook, in exchange. Putting a face with your brand lends credibility to the project.
You should now be able to approach the subject of video marketing with confidence in your choices while feeling comfortable with the media that you present. Use these tips and get recording. These will offer you great results in video marketing.
Take your video camera whenever you attend trade shows, conventions or other gatherings. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.