For anyone who wants to put in the effort and time, video marketing can be extremely effective. Knowledge is key to a campaign that succeeds. Keeping these tips in mind will give you what your business needs.
You should have a screenshot of your site included in your video. This will give people watching the video an idea of what your website looks like. Screenshots also can be used when showing a how-to video. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
You have a limited amount of time to capture the attention of your viewers. The first 15 seconds of your video are crucial. Have a ‘hook’ that will draw people in and entice them to watch more.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you have a specific product being demonstrated, the video can last as long as 20 minutes. However, if you are not doing a demonstration, keep the video to under ten minutes.
An excellent method of creating video content is working collaboratively with others. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Don’t forget to credit their work!
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. This link is ideally within the player. When you do this, the link will follow the video regardless of where it is embedded or shared.
Your content should be informative and useful. When you are shooting videos, make them as intriguing and compelling as possible. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. Spark your viewer’s interest. Boring commercials will not do that. Making great content will keep the viewers coming.
When you are making your video, do not get wrapped up in how much you need to spend on your video. There is more to a video than production value. Some of Dell’s best promotions have been made by ordinary employees.
Analytics are key to video marketing. You can see how many times your video has been viewed and where those views are coming from. All of this can help tap into a niche of clients.
If you aren’t great with video, get others to do them for you. Sponsor a video contest in which those who make the best videos receive prizes. People will want to want to get their video out there!
Establish some criteria to determine if your videos are successful or not. You may start with guessing at how many viewers will respond to your video. Actual data gives a better representation of how your video is faring. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
Video marketing is all about getting to the point quickly. The first 10 to 15 seconds of each video should be the strongest. Start off with a unique or interesting point to grab their attention.
Sharing links to your video is one of the keys to success. Send it by email to people you know. On your page, create a blog post sharing it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. You’ve got great things to say; let others hear it!
You will have to moderate comments once you upload a video on YouTube. Many viewers use other viewers’ comments to create their own opinions, and that can lead to negative or spammy comments that can destroy your campaign. If you do not have the time to closely watch comments, it may be best to disallow comments on your videos.
Always provide some type of call to action at the end of each video. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Make sure to give specific instructions for following through, which prompts the viewer to act decisively. It is necessary to always include a call to action.
You do not need to spend a fortune to create a high quality video. There is no need for expensive equipment if your video is in focus and balanced. You do not even need a really fancy script or excessive levels of confidence. Simply act naturally and speak directly towards your camera. In fact, you might not even need to do this. For example, you can use PowerPoint presentation or screen captures for your videos.
You can put your video on Youtube or on your company site. This helps viewers see the content within your web page, while also having an easy access to the actual services or products. You will not lose views since the analytical tools made accessible to YouTube users keep track of viewers who watched the video via another site.
Create a video contest to pass the work on to your readers. They can tell a joke, do something funny or create a how-to. Videos by your customers are a good way to advertise.
When you are using video marketing to engage your customers, always start off with a friendly greeting. Let them know who you are and what you do prior to launching into heavier content. When you come to the end of a video, be friendly and remind people of your name and the name of your business.
Keep YouTube at the forefront of your mind. Begin your campaign of video marketing there! You get free video hosting. It is also the third most visited site on the Internet. YouTube is a popular search engine and the number one video site.
If you are feeling shy, use a voice over. Perhaps you have been thinking of putting out a video, but you don’t want to be featured. Voice overs are a great way to introduce consumers to your product without having to be in the spotlight yourself. It is as easy as recording your voice and putting it into your video.
It’s true that video marketing is an effective marketing tool. If you don’t have the knowledge and information necessary, the outcome may not be too impressive. Remember what you have read in the piece above, and you have the power to achieve real success by using video marketing.
When you want to sell through your video, don’t forget a link to your store. It is a good idea if it is within the actual video player. Doing so ensures the link stays with the video even when embedded.