Preventing Crises thru Online Reputation Management in Orange County

Every business has to maintain the upkeep of two faces: the public one and the online one. Both faces represent the company’s storefronts that must keep up their appeal and relevance to draw customers. However, in this predominantly-digital age, marketing focus has shifted more to the web aspect, particularly on social media sites. The importance of effective online reputation management in Orange County is further stressed by Charlotte Callaghan, writing for Social Media Frontiers. Read more »

The White-hot Strategies of a White Hat SEO Company in Orange County

Rebecca Murtagh, in her article for Search Engine Watch, outlined the radical changes in search engine optimization, as pushed by the search engines. As businesses learned to harness SEO techniques to boost their online presence, Google algorithms, for instance, have become even more complex. Murtagh suggests that companies have to be even more careful in selecting their SEO provider. She writes: Read more »