How Long It Does Take to See the Results of Digital Marketing

This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week. Comprehensive keyword research and continuous monitoring and optimization of your PPC settings will maximize performance and yield ongoing positive results. If your vision is for longer-term gains then consider search engine optimization (SEO). A comprehensive and thorough SEO campaign will start to yield results after a few months. This may take 4-6 months or 6-9 months. Successful results mean not only increase your website ranking on search engine results but also receiving leads that lead to sales. We can help you with a cohesive strategy both for immediate and long term success. Visit our website www.pdgworldmarketing.com to learn more about our marketing audit and blueprint consulting services. Read more »

How to Leverage Digital Word-of-Mouth Marketing for Your Business

Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to the digital realm. Online review sites exist for a few reasons, but one of the most popular reasons is that these reviews attract a lot of attention to businesses they are written for, and people love to read reviews. They especially like to find reviews on a business they are thinking about doing business with. And some businesses have taken advantage of this situation like Zappos.com. Zappos decided to do something different than other big companies and instead of spending tons of money on advertising, they invested that money into creating an exceptional customer experience by having the best customer service they could offer. The result has been nothing short of amazing as Zappos is well known for providing the best in customer service. The reviews they get drive their bottom line because […] Read more »

Digital Advertising Pays Off: How to Find the Platform that Works Best for You?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share. Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good. For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune. If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front […] Read more »

Your Business Website is Your Foundation for All of Your Digital Marketing

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right. So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand. Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your […] Read more »

How Much Should Your Marketing Budget Be?

Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace. A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%. The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget. How do you structure your marketing budget? Reach out to us and get some advice. Read more »

Taking Advantage of Reputation Marketing to Gain Customer Trust

Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust. And if you aren’t taking advantage of online review sites for your business, you could be missing out on gaining more customers and clients. Having a good reputation marketing strategy where you have someone manage the aspects of online reviews can be very rewarding especially when it comes to building trust for your brand. Getting listed on these review sites is the first step in wowing potential customers, and at the same time showing these future prospects that you care about your brand, and care about customer experience. If you don’t do this, your competition will, and are already likely taking advantage of getting positive reviews. If you are interested in getting started on improving your online reputation, then contact us today. Don’t wait a minute longer to find out that your business has unchecked reviews online. Take control of your reputation marketing strategy now. Contact us at patrick@pdgworldmarketing.com and we will help you get started with 5 easy steps to immediately […] Read more »

The Why and How of LinkedIn for B2B Leads

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the other social media channels out there, LinkedIn was specifically designed for business leaders to share ideas and make connections. Studies have shown: 1) 92% of B2B Marketers leverage LinkedIn over all other social platforms. 2) 79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads. 3) 80% of B2B leads come from LinkedIn. 4) 43% of marketers say that they have sourced a customer from LinkedIn. So hopefully those statistics have pointed out to you why using LinkedIn is an effective choice for your business. Now, let’s focus on how you can best utilize the site. Just showing up to the party isn’t enough, you are going to have to enter the conversation. In order to do that your company needs to begin posting engaging content for your target decision makers to read and share. Here are three points for you to think about regarding LinkedIn content: 1) 94% […] Read more »

How Optimizing Your Websites and Landing Pages Will Increase Conversions

It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer. In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions. Speed should be the first thing that you look at, although it is probably the easiest thing to fix if there is a problem. You’ve got 3-6 seconds before a user will think there is something wrong with the page, or maybe that the page is down. You probably understand this if you are looking for something and have landed on a slow loading page before. The next thing to take into consideration with speed is the headline or the first thing that a visitor sees when they hit the website or landing page. Another 0-8 seconds and if you don’t have the right headline, that potential customer is gone and searching somewhere else. Split testing headlines should be on top of your list. You should always be testing, and if you […] Read more »

What You Should Know About the Latest Design Trends for 2018

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for. Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for. The […] Read more »

15 Strategies to Boost Your Website’s Conversion Rate

Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central. 2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across. 3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible. 4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors. 5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility. 6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it. 7. Put your Call-to-Action (CTA) above the fold. […] Read more »