What You Should Know About the Latest Design Trends for 2018

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for. Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for. The […] Read more »

Why a Website Audit is Necessary

Your website is your online shop window. It is the first impression you are giving to your new visitor regarding the credibility of your business. If a customer cannot navigate your website to find what they are looking for, they will have no faith in buying from you. You should want it to provide a good experience for your customers. Does it function correctly? Is anything broken? Have you checked lately? 1. What is your site speed? How long does it take for your website to load? If it takes too long, you may have just lost multiple visitors. If it’s not as quick as your competitors, you have just made a bad first impression. 2. Does the content on your site accurately describe what you are selling? This is not only important for your site visitors; even before anyone else sees it, Google has to value your website to ‘rank’ your business site in the search results. 3. Does your site work properly on mobile devices? Have you checked? If not, you are losing a lot of potential customers interested in your services. 4. Are parts of your site broken? Obsolete? What effect are these broken bits having on […] Read more »

12 Ways to Promote Your Business in 140 Characters or Less

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to boost your business. We at PDG World Marketing are equipped with the knowledge and resources to help you reach your customers through Twitter. Here are 12 ways to get started in promoting your business on Twitter today! 1. Implement Twitter Cards You want every tweet to be unique and attractive, Twitter cards are a great way to do this! 2. Build Your Twitter Followers If your Twitter followers are engaged and well targeted, increasing their number can benefit your business. 3. Identify Influencers and Engage with Them When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website. 4. Use Twitter Lists to Manage Your Contacts As you follow and connect with higher numbers of people, you need to organize them by categories. 5. Use Twitter Ads to Grow Your Email List Use Twitter ads for lead generation by directing them to sign-up to your email list. 6. Use the Right Hashtags Be careful with the hashtags you choose. […] Read more »

7 Digital Marketing Trends You Should Act On

Have you ran a digital marketing campaign for your business before? What tactics and channels did you use? Here are 7 digital marketing trends you should know: - Content marketing is still the dominant technique. - Top 3 B2C content priorities: a) providing engaging content, b) utilizing visual content, c) measuring content results. - Facebook posts with images still perform better than posts without images. - Tweets with images still get more engagement than tweets without images. - Infographics perform better than any other type of content. - Visual UGC (user-generated content) is more engaging than brand-produced photos. - The demand for interactive content is increasing. Do you agree with these points? Do you think these tactics will impact your business? Let us know what you think. Read more »

The Importance of Customer Lifetime Value

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed. So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things. One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers. There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify […] Read more »

What Goes into Creating Optimal Content and Customer Experience

On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty. This is achieved through web content that goes far beyond ordinary but without all of the sensory overload. Each aspect of your site should have its own purpose—from the background to the logo to the informative blog. Every part is a solid brick in the foundation of your establishment’s site. Here are some possible “add-ons” to consider to make your site stand out: - Demo/explainer videos - Client testimonials - A page for reviews - Informational text that actually informs—as opposed to simply luring the client - Interactive questionnaire - Easy-to-follow graphics - A healthy combination and balance of “all-the-above” - The compelling story of your business began and most importantly, where it’s going And don’t forget a user-friendly “contact us” page or even an option for a live Chat with a knowledgeable representative from your company? You’re only limited to your own and your team’s imagination. So […] Read more »

Google is Crawling Towards You, Are You Ready?

Have you ever searched for anything on Google? Of course, you have! Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or seventh page of search results (if you ever did) and then decide to make a purchase there. You do NOT want your website to be on one of those high numbered pages when your potential customers are searching Google for the services that you offer! You have spent many hours making sure that your website looks perfect, the conversion process is streamlined, and all of the information that your customers could ever want is right there waiting for them. So how do you get your awesome website onto that first page of results so that searchers will actually see it? Become Google-Friendly! Every website that exists is crawled by Google so that they can check out the content, the structure, and the intent. They take that information and index it so that when someone conducts a search they can offer the most relevant site. SEO […] Read more »

Search Engine Optimization: Are You Gaining as Much as You’re Putting In?

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot. But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that. Here are 3 things that need to be in place in order to calculate ROI: 1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business. 2. Google Search Console and Google Analytics. You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI. 3. Marketing automation and CRM. These tools supplement website analytics data by providing data on individual […] Read more »

How PPC can Compliment SEO for Better Results

There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how. 1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there. 2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy. With PPC, we can: 1. Use PPC data to find out your best performing keywords, copy and landing pages. 2. Compare Google Console data to PPC data for keywords intelligence. Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you! That’s why we’re here to help. Contact us to learn more about how to use PPC hand-in-hand with SEO to grow your website and your sales! Read more »

How Long It Does Take to See the Results of Digital Marketing

This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week. Comprehensive keyword research and continuous monitoring and optimization of your PPC settings will maximize performance and yield ongoing positive results. If your vision is for longer-term gains then consider search engine optimization (SEO). A comprehensive and thorough SEO campaign will start to yield results after a few months. This may take 4-6 months or 6-9 months. Successful results mean not only increase your website ranking on search engine results but also receiving leads that lead to sales. We can help you with a cohesive strategy both for immediate and long term success. Visit our website www.pdgworldmarketing.com to learn more about our marketing audit and blueprint consulting services. Read more »