Video marketing will take your business to the next level. It isn’t easy to create a video that’s eye-catching and attention grabbing. Video marketing is a complex discipline but the results are excellent. Keep reading to learn some techniques that can help you improve your video marketing strategy.
Most people will not watch a video if it is too long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
A high production cost does not guarantee a good video. You don’t need professional equipment; just keep focus and balance in your shots. You really don’t even need to have a perfect script. Relax, talk to the camera and edit what you do not need in your video, later. Actually, that might not be necessary. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
Video marketing allows you to stay in better touch with your targeted customer base. Get customers to submit any questions they have concerning your products or industry and answer them in video form. Send out some sample products to the chosen questions.
If buyers find your products hard to use, develop a video that can explain the process. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.
Make sure your content is considered interesting. Interesting, fun, newsworthy content keeps people coming back for more information about your business. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. People want to be entertained with the information they receive. You can build your traffic continuously by having enjoyable, engrossing videos.
Always carry a video camera when attending trade shows, conventions or other industry events. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you do a public talk, don’t forget to ask someone to record that for you.
Be sure you optimize the videos you’re putting up. When uploading videos to multiple sites, you need to create different descriptions and titles for each one. Also, add in your keywords. Include contact information as well, so customers can contact you easily.
When you’ve got a lot of great feedback, use it to create more videos. Use what you learned from the first video to improve on it with better content and better production values.
It takes time and effort to get lots of attention and views on YouTube. You have to market it on your own social media accounts, website, and even through emails to friends and family. If people are unaware of your video, they can’t view it!
Short videos are preferable. Try keeping videos under three minutes in order to hold viewer attention. It is possible to have a five minute video, but more than that is ill-advised. “Keep it simple, stupid” is the way to go.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. Spending a lot on your video does not necessarily result in a good return from your investment. Even large companies have used cost-efficient videos to generate a high number of sales.
Don’t just post on YouTube, also include the video on your site, too. That way, visitors to your website can easily view the video, while also having easy access to your services and/or products. This is a great way to expose your video to many different viewers.
Honesty and transparency are of the utmost importance in ethical marketing, and videos are no exception. Don’t litter your videos with a hidden agenda. If your goal is to sell your product, be honest about it. Interact with viewers through comments and build rapport. Network with other professionals and establish yourself as an expert in your industry.
Put music in your videos. If you think about it, you’ll figure out that music makes videos more appealing. Think of appropriate music and incorporate it into your video. You will increase your personal connection to your customers. Music is especially helpful to video makers who don’t want to be seen on camera.
Stay consistent with your manner of delivery. Serious how-to videos or funny videos both work equally well. Take into consideration the item you are marketing and the audience you intend to reach. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.
Utilize how-to videos. Ensure that these videos are complete and contain all the information your viewers need to know. If you make a video showing how to do something and it doesn’t work, that makes you look less trustworthy. When you provide a service, people will look to your company.
One interesting angle you can use to spice up your video marketing strategy is time-lapse photography. Install a camera into your office, and allow it to randomly snap pictures. You can view and edit them later as you wish and also make a great showcase for your business. It is interesting to customers to get an inside view of the company, and it makes them feel more comfortable with being a customer.
If you’re too shy to be on camera, use audio instead. You may not have used video because you have an aversion to being recorded for others to see. This option allows you to get your thoughts out there without being onscreen. Just make a product demonstration, then add a recording of your voice as an audio track.
Bring a camera with you when you attend events such as trade shows, festivals or conventions. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you are speaking at the event, have someone film your talk.
Start your video with a problem or question that your product solves. When the video is done, the content should be abundant. Be certain to urge everyone to pass the video along to other people.
Use humor when creating a “commercial” type video for marketing. Gone are the days when dull, bland advertisements were king. Having a funny or slightly controversial video can draw more attention from prospective customers. Be creative and dare to be different. An interesting commercial with good humor will take you far.
Now you know, video marketing is very helpful for promoting your business. Just remember that there is work involved. To get the most from your investments of time and money, use any of these tips as a starting point for your next foray into digital media marketing. Always plan diligently and execute your plans well.
It is always wise to make a request of viewers within your videos. This is better known as the “call to action”. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. You just need to ensure that viewers can do this easily.