Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts. Are you in the 15%, or are you having trouble integrating advanced marketing tools and practices to your business? On a scale of 1 to 10, with 10 being the highest, at what extent do you use advanced tools to maximize your marketing? Let us know. Shoot us an email patrickgodknecht@gmail.com. Read more »

BrightLocal Report: Ask, and You Shall Receive Reviews

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been asked to leave a review about a business and actually did leave a review. 3) 20% of consumers asked to leave a review did NOT leave a review for that business. In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation. This report shows the enormous potential of reputation marketing. It’s important for every business to have a reputation marketing strategy in place to capitalize on it. can help you navigate best practices to use reputation marketing to your business’s advantage. Contact us at patrickgodknecht@gmail.com for more for more information. Read more »

Follow-up with your Potential Customers through Ad Retargeting

When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for. It is important for a business to take every advantage that there is to convert a potential customer or client into a happy and satisfied customer. But this isn’t the only benefit of remarketing. In fact, you can get some pretty interesting data by showing different ads to a customer who leaves your website and goes to another website. This type of remarketing can serve to the visitor a reminder that they are looking for a certain product or service, and if they are moving around the web looking for this product or service from someone else, there is a good chance they might see your ad and return to convert. For example, you could show a different ad group to visitors that leave your website with a discount if they return to get what they were looking for. This strategy works so well that you are likely to see a 2-3 times increase in click-through-rates for these ad groups. It […] Read more »

5 Tactics to be More Engaging on Social Media and Gain More Customers

Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard. We at want to share with you some of our tactics to making sure that your followers stay engaged with your business and ultimately become your customers. 1. Initiate Conversation with your Social Media Followers If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move. 2.Ask For Feedback Let your followers know that you value their opinion and that you want your products and services to be at their best. 3. Do Surveys and Polls People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling. 4. Organize Giveaways, Contests, and Promotions This will get people […] Read more »

Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of people who come in, take one quick look around and immediately leave, versus the people who come in to browse for a bit and eventually end up buying something. Your website’s bounce rate is a window into the effectiveness of your storefront to retain potential customers. Google Analytics is a great tool for seeing how many visitors have been to your website in the last 30 days, which pages they visited the most, and how long they spent on those pages. Here are a few things to keep in mind as you use Bounce Rates to improve your website and by extension, your business. High Bounce Rate can highlight areas in need of improvement You may notice that some pages have higher bounce rate than others, some with extremely high bounce rates that indicate little to no retention of traffic there. Use this as an opportunity to work on that page, and attract more […] Read more »

Is Your Business Website Fully Optimized for the User Experience?

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day. If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically. But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design. The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such […] Read more »

SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach. The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind. Here are 3 key things that the best SEO providers do for the businesses they serve. 1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success. 2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should. 3. The […] Read more »

Does Social Media Marketing Work?

LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients. Ninety-one percent of retail brands use 2 or more social media channels. Having control over your social media is essential if you are to become a successful brand. Controlling the messages you send out to your customers is a key factor. Contact us and we’ll let you know how to get it right. Here are 10 questions to ask when thinking about a Social Media campaign for your business: Read more »

8 Reasons Why You Need Google Analytics for Your Website Today

As business owners, we must ensure that our marketing efforts are worthwhile. We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns. Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing. Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts. Here are 8 simple ways to use Google Analytics to advance your business to next level: 1. Identify the Sources of Your Traffic Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business. 2. Determine the Path that Leads to Conversions Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business. The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested […] Read more »

Generate Leads for your Small Local Business Today!

Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From plumbers to dentists, the local handyman to big engineering firms – they have websites. Your website will be your 24/7 storefront. Make sure that your website is mobile-friendly. You are increasingly using your mobile phone when searching for a product or service, right? Get some Traffic with SEO. Many of your potential customers probably do not know that your business exists. However, when they go to Google searching for a product or service they need, which you offer, and finds you because you’re doing SEO — then bingo! Make sure that your SEO is well-planned with a comprehensive blueprint to ensure ROI. Get on Social Media. Many more of your potential customers may find you in social media. When a recent customer following you in social media likes or shares an article, a photo, or a video you posted, then that post will be visible to their friends – who might as well try […] Read more »