How Using Multiple Social Media Sites Can Grow Your Business

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that: - 28% are on 1 site - 24% are on 2 sites - 16% are on 3 sites - 8% are on 4 sites - 4% are on 5 sites Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you? It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you? Here is a breakdown of who is using each of the top social media channels according to Pew Internet Research: Facebook: - 82% of online adults between 18-29 - 72% of all adult internet users - 62% of the whole adult population - Especially popular with women LinkedIn: - 25% of adult internet users - 46% of online adults who are college graduates use LinkedIn - Popular with those with high household incomes Twitter: - 23% of all internet users - 30% of […] Read more »

Reputation Marketing and How It Can Affect Your Business

Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand. No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence on customer loyalty, satisfaction, and trust. Customer retention is something that the majority of big and successful companies thrive on. Customers that are happy are more likely to be return customers who spend more money, and in turn, tell their friends and family about their experience. Having a reputation marketing strategy in place should be the first thing your company focuses on when building your reputation. More and more businesses are encouraging their customers to go online and post reviews about their experiences. There are many big review sites out there and the data you get from them can be invaluable to your reputation marketing campaign. Managing these review sites builds trust and authority for your brand and shows your transparency and accountability. Getting feedback about your business and your brand provides you with valuable insights on where your business is falling short, and how […] Read more »

How Video Marketing and YouTube Can Help Your Business Boom

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base. Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network! And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can! Unsure how to use YouTube to your advantage? Here are some ideas to get you started: 1. How-to Videos or Tutorials 2. Customer Testimonials 3. Product-in-Action Videos (Demo Videos) 4. Product Spotlights or Special Offers 5. Product Comparisons 6. Behind-the-Scenes Videos 7. Contests New to video marketing? Want to make sure you’re getting the most from YouTube? We can […] Read more »

Your Business Needs SEO, Whether You Understand its Complexity or Not.

Does SEO Confuse You? You are not alone. SEO is a complex process, indeed. Google has over 200 ranking factors! Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study: - Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length. - Between the 1st and 10th positions, there is a 10,000 difference in referring domains. Content and backlinks are extremely important in SEO. Reach out to me if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will affect your bottom line. Read more »

What’s in a Google Algorithm?

Are you looking to improve traffic flow to your website? Search engine optimization is the golden key to bring more eyes to your page, and we want to help you get there. Google’s search algorithms are responsible for displaying the most relevant search results at any given moment. These algorithms are based on keywords, search intent, location, and a hundred other ranking factors. Because some are able to “game” the system, Google has to update its algorithm to ensure the results searchers are getting are the results they need. And it’s updated frequently! Five times in 2015, eleven times in 2016, and four times so far this year. That’s 20 times in just 2.5 years! At the end of the day, Google algorithm updates are good for everybody. The potential customer searching for information is able to reach relevant businesses quickly and make informed decisions. Businesses are able to display their wares or services in such a way to connect with those potential customers. When your website is fully search engine optimized, it remains at the top of any relevant searches no matter how many future updates Google instates. Be sure you’re getting the best by entrusting your website to […] Read more »

3 Reasons Why You Should Start Using Google AdWords Today!

Are you looking to grow your business? Are you hoping to bring in new customers? Do you want to see that bottom line grow? Successful business owners with an eye to the future should be able to answer yes to all those questions. Here at , we understand the value of growth to a business, and we want to help you achieve those goals through your marketing strategy. Fast and Measurable Results Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience. Budget-friendly One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site. Build Brand Recognition Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people […] Read more »

3 Ways to Get More 5-star Reviews!

Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as hard as it may seem. Here are 5 things you can do to make sure customers leave satisfied and more than happy to write a good review. Manage expectations – Don’t take on more than you can handle, or you’ll have customers leaving disappointed. It’s okay to tell customers exactly what is within your means. Once they’re in the door, meet their expectations and then go above and beyond! Walk the extra mile – Simple gestures can go a long way. Your customer expects exceptional service, show them that you can provide that and more. Make your customer feel special, and they will, in turn, tell everyone else how special your business is. Ask, while it’s still hot! – If you know you have satisfied customers on your hands, don’t be afraid to ask for that 5-star review. You can do this in person, or […] Read more »

Catch More Customers with a Customer-centric Web Design

You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*. Now the only question is, do you have a customer-centric website where your products can be promoted and showcased? If the answer is no, then there are some factors you need to consider when designing a site such as… 1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most? 2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands? 3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off? 4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying. These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to […] Read more »

Get more Customers with Pay-per-Click

Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked. This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search are what we call AdWords PPC. PPC is highly cost-effective. You only per for the clicks. Your ads that don’t get clicked, get exposure! Will PPC increase traffic to my website? Yes. PPC has proven to increase visitors to websites by 300%. Will it increase the sales I make when potential customers visit my website? Yes. PPC visitors are 50% more likely to purchase something compared to those customers who stumble upon your website. What about my brand? Search ads can increase brand awareness by 80%. That’s Huge! PPC results are phenomenal. Contact us for more information. Read more »

The Voice of Your Customers is a Valuable Marketing Tool

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business. But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision. While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus. What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation. It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products. Can you imagine how many of your “would-be customers” end up buying from your competitors, […] Read more »