Digital Advertising Pays Off: How to Find the Platform that Works Best for You?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share. Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good. For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune. If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front […] Read more »

How Much Should I Spend on Digital Marketing?

It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways than one. It leads to better and faster return on investment, enhances the company’s overall image, and increases your customer base on the Web. Your budget will depend on my factors: - What you are selling - How intense the competition is - How easy or difficult it is to find potential customers - How important brand exposure is to you - Your business type - Your profit margin - Your growth plans It will take much testing to determine an optimum online marketing cost, and it is best to consult an expert. However, spending less than 10% of your available monthly profit is not going to make much of an impact on your competition. This is especially true if your business is in its growth stage when you need to invest heavily in the strategy and tools that will promote, sell and create revenue. […] Read more »

5 Reasons you should be using Remarketing

What is it? Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website. After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique! Five Benefits of Remarketing: 1. It provides a high return on investment. Costs for remarketing have reduced considerably in the last few years. 2. It is a very efficient and cost-effective method for small businesses with a tighter budget. 3. It continually reinforces your service or product to a likely buyer you know is interested. 4. It is a brand awareness tool as it keeps your brand in front of a potential buyer’s mind. 5. You can measure the effectiveness of your remarketing, so there are no surprises. You will receive reports on how your campaigns are performing, where your ads are popping up and what price you are paying. Contact us at patrick@pdgworldmarketing.com if you want to learn more about Remarketing. https://support.google.com/adwords/answer/2453998?hl=en Read more »

Local Business Alert! The Local Search Results will Give You More Business Results

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they? Are you visible in Google’s ‘Local Pack’ and expanded results? Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important. Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there. However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search. Here are some of the important ranking factors that we can help you with based on a study by Moz: Google My Business Listing Signals Link Signals On-page Signals Citation Signals Review Signals Behavioral Signals Personalization Social Signals Sounds too technical and challenging for you? No worries, PDG World Marketing is here to help you. Contact us if you want your business to become more visible in the […] Read more »

Your Small Business Can’t Afford to Make these Online Advertising Mistakes

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven’t been paying off? At PDG World Marketing, we have run hundreds of successful PPC campaigns. Take our advice: Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs: Launching a Campaign Without a Clear Strategy It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success. Taking a “Do-it-all” Approach As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant. Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success. Failure to Identify a Realistic Budget Think of your first few campaigns as tests. They may not be profitable, because […] Read more »

Optimize Your Ads To Grab Attention and Raise CTR

When you are running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it. We at PDG World Marketing want to help you make your ads grab your target’s attention and get you as many clicks as possible! Here are a few of the tactics that we use to increase click through rates: Offer Promotions and Incentives in the Headline Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value. Use Deadlines for Your Offers Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad, which will motivate your potential customer to click so that they don’t miss out! Include Keywords in your Ad Copy It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy. Use Emotional Triggers […] Read more »

The Importance of Building Trust with Reputation Marketing

You might not know that there are many places out there where people can leave reviews telling their experience with your business. Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away. In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews. Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left. You should never let a bad review go unchecked. This can show people that you don’t care, and are likely […] Read more »

Say Hello to the Future. Get a Virtual Storefront. Open 24/7.

The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers. Yes, your website is your virtual storefront. Open 24/7. Not sure where to start? We can help. Your website needs to sell you and these six things are proven to do that in the most efficient way. 1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization. 2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season. 3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs. 4. For each product listing, […] Read more »

Get More Customers! Make Sure your Website is Mapped Out Along the Customer’s Journey

Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate. Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others focus on the ‘Action’ stage without providing sufficient information. PDG World Marketing ensures that your website speaks to your visitor relative to their stage in the buying process. Does your website’s navigation and content address all of the needs of your potential customers in every step of their journey? Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from whatever buying stage they are in and on whatever page and content they are currently on to the next logical and intuitive step. This strategy requires a deep understanding of your customer, what they need and how you meet that need. This means knowing what information in certain media formats they need to absorb to learn more about your offerings in a way that will resonate with their motivation to buy. This strategy also requires […] Read more »

How PPC can Compliment SEO for Better Results

There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how. 1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there. 2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy. With PPC, we can: 1. Use PPC data to find out your best performing keywords, copy and landing pages. 2. Compare Google Console data to PPC data for keywords intelligence. Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you! That’s why we’re here to help. Contact us to learn more about how to use PPC hand-in-hand with SEO to grow your website and your sales! Read more »