The Why and How of LinkedIn for B2B Leads

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the other social media channels out there, LinkedIn was specifically designed for business leaders to share ideas and make connections. Studies have shown: 1) 92% of B2B Marketers leverage LinkedIn over all other social platforms. 2) 79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads. 3) 80% of B2B leads come from LinkedIn. 4) 43% of marketers say that they have sourced a customer from LinkedIn. So hopefully those statistics have pointed out to you why using LinkedIn is an effective choice for your business. Now, let’s focus on how you can best utilize the site. Just showing up to the party isn’t enough, you are going to have to enter the conversation. In order to do that your company needs to begin posting engaging content for your target decision makers to read and share. Here are three points for you to think about regarding LinkedIn content: 1) 94% […] Read more »

How Optimizing Your Websites and Landing Pages Will Increase Conversions

It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer. In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions. Speed should be the first thing that you look at, although it is probably the easiest thing to fix if there is a problem. You’ve got 3-6 seconds before a user will think there is something wrong with the page, or maybe that the page is down. You probably understand this if you are looking for something and have landed on a slow loading page before. The next thing to take into consideration with speed is the headline or the first thing that a visitor sees when they hit the website or landing page. Another 0-8 seconds and if you don’t have the right headline, that potential customer is gone and searching somewhere else. Split testing headlines should be on top of your list. You should always be testing, and if you […] Read more »

What You Should Know About the Latest Design Trends for 2018

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for. Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for. The […] Read more »

15 Strategies to Boost Your Website’s Conversion Rate

Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central. 2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across. 3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible. 4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors. 5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility. 6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it. 7. Put your Call-to-Action (CTA) above the fold. […] Read more »

Pay-per-click Advertising is the Key to Quick Digital Dominance

So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram. Maybe you have a blog out there as well, and you have started creating content for all of your online sites. But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are. You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years. So how do you compete? The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads. But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy. There are many things you need to have knowledge of. This include but not limited to having a starting PPC budget, a good traffic […] Read more »

5 Ways To Use Reviews as Marketing Content!

If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers. We know you are busy so we compiled a list of tips you can begin using: Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer. Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer. 2. Create a storyline around a sequence of reviews and publish it as an article Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company. 3. Create videos based on your reviews Create short videos thanking your customers for their positive reviews. 4. Post your positive reviews on your website Feature your positive reviews on the front page of your website. 5. Post your positive reviews on social media Post your positive reviews on social media for everyone to […] Read more »

Is your Digital Marketing Strategy Aligned with your Business Goals?

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI. Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals. A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process. Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing. Here are some variables that will shape your Marketing Blueprint: Marketing Audit Business Goals Budget Benchmarks Consulting Services - Strategy Recommendations Marketing Services Backup Plan Targets Your marketing needs a foundation to […] Read more »

5 Compelling Digital Marketing Stats

1. Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game. Get a mobile-friendly website now! 2. Ninety-three percent of customer buying decisions are influenced by Social Media. Customers trust peer recommendations. Positive comments on Social Media work! You should be connected with your best customers in social media so they can easily recommend you. Set up your social media accounts now and get active! 3. Active blogs generate 67% more leads! Blog sites are perfect for interacting with your customers on a more personal level. Are you actively blogging? Start blogging right now! 4. Four times as many potential customers would rather watch a video about your service/product than reading about it. Videos work because they are more interesting and easier to absorb, in addition to being easily shared! How many videos are on your site? Do you have a YouTube Channel? Get into video marketing now! 5. Thirty percent of small businesses do not bother to measure their return-on-investment (ROI) following their digital marketing campaigns. That’s madness! How do […] Read more »

Keep Your Business’ Remarkable Reputation Online and Get More Customers

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline. Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting: Make sure your business is listed – Whether it be on niche review sites like Angie’s List, CitySearch, or MerchantCircle, make sure your business is listed on easily accessible and popular review sites to make sure that your satisfied customers have a place to leave great reviews. Don’t miss out on a 5-star review just because your business wasn’t listed! Ask for positive reviews – If you know you have satisfied customers on your hands point them to ways they can express that satisfaction. So earn those stars and raving reviews. Collect them and make sure that they’re published! Google your business regularly – Do a regular google search of your business to get a sense of what customers see when they look you up. Do positive reviews show up first? Or does that one bad review from years ago dominate the results? Make […] Read more »

Online Advertising Benefits Over Traditional Advertising

There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.60 cents. With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional. However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads. You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected. Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem […] Read more »