Monitor your Online Reputation with Google Alerts

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no. Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy. Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name. What else can you do to safeguard your brand? Claim your brand name Build a consistent identity Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a […] Read more »

What is SEO?

SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the first page of search results. That means your business goal should be to appear on page one of the search results. That’s the aim of SEO. 2. Click-throughs to your business following natural searches (SEO) have a 14.6% buy rate vs. direct mail or print advertising which have a 1.7% close rate. You may wish to consider switching your spending! 3. Ninety-one percent of internet users who are looking for services to buy use natural search results. SEO! 4. Seventy-two percent of customers who did a local search for a business visited a store within 5 miles of their home. Do local customers see your business when they are looking for your service? 5. By the way… Google accounts for over 76% of all worldwide searches. So you have to be seen on Google! Here’s more: 6. 58% of customers search for local businesses every day. 7. 89% search for local business at least once a week or more. Is your business address appearing in […] Read more »

Rise to the Occasion with a Clear Digital Marketing Plan

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer. What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers. We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray. Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures. A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales. Ready to create your digital marketing strategy? Call us today at […] Read more »

5-Minute Website Workshop

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day. That is why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible. While working through this list we suggest pulling your website up next to this window so that you can properly analyze your site. First, we will take a look at whether or not the website is correctly designed Your website… Must be user-friendly Must set a clear path for customers to make a purchase Must have trust signals Name of the Business Owner Address, Phone Must have security Use HTTPS or Secure Sockets Layer Must have customer support contact information Now let’s take a look at the answers that the customer is looking for when they get to your website. No matter what point the customer is in the buying process, they are going to have questions and concerns. You need to have the answers to these questions readily available to them or they will quickly move on to another site that does. Why should they buy […] Read more »

Benefit from Business Blogging

Does your website have a blog? Are you blogging? 1. Companies that use blogs receive 67% more leads than companies who don’t! 2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging! 3. Businesses that blog get more visitors to their website (average of 55% more website visitors) 4. Almost half of the companies in the US use blogs to marketing their product/services because it works! 5. If you blog 16 to 20 times in a 30-day period, you will generate nearly 3 times as many leads as those businesses who do not blog. We didn’t make this up. Here’s the report: Read more »

Get Customer Reviews and Rev up your Revenue

Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback? That’s exactly how online reviews work. Let’s take a look at these statistics from BrightLocal: • 84% of people trust online reviews as much as a personal recommendation • 7 out of 10 consumers will leave a review for a business if they’re asked to • 90% of consumers read less than 10 reviews before forming an opinion about a business • 54% of people will visit the website after reading positive reviews • 73% of consumers think that reviews older than 3 months are no longer relevant • 74% of consumers say that positive reviews make them trust a local business more • 58% of consumers say that the star rating of a business is most important Your potential customers are now checking what others say about your products or services before buying! So you need to always provide a good experience, earn those positive reviews, get them published, and see more […] Read more »

5 Reasons You Need Digital Marketing

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out! 2. It works! Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers! 3. It levels the playing field. If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters. 4. It’s cost-effective. You do not have money to waste. Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies […] Read more »

2 Simple Digital Marketing Success Stories You Can Copy

Dacia and Facebook Dacia is one of Europe’s fastest growing car brands. The Goal: Their aim was to grow their brand and to generate more leads. The Result: 60,000 extra cars sold in the last three years. That’s a huge success! How did they do it? 1. They decided to use social media. 2. They chose Facebook to get their message across. 3. They targeted desktop-using customers and customers who primarily used their smartphones. 4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them. The Girl Scouts and Twitter The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community. The Goal: To increase downloads of their mobile app. The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign! How did they do it? 1. They decided to use social media. 2. They chose Twitter to do their promotion. 3. They added images to the app to show how delicious and inviting their cookies were. 4. They used the Twitter App Card […] Read more »

Local Business Alert! The Local Search Results will Give You More Business Results

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they? Are you visible in Google’s ‘Local Pack’ and expanded results? Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important. Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there. However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search. Here are some of the important ranking factors that we can help you with based on a study by Moz: Google My Business Listing Signals Link Signals On-page Signals Citation Signals Review Signals Behavioral Signals Personalization Social Signals Sounds too technical and challenging for you? No worries, ~Company~ is here to help you. Contact us if you want your business to become more visible in the local search […] Read more »

Video Marketing Advice To Help Your Business Grow

Are you an entrepreneur? You probably know how hard promoting is. However, in the modern age of technology, it is much easier to spread the word about your business than ever before. Video marketing is one strategy you can utilize. Read this piece to find out the best way to use video marketing to your advantage. The more videos you make, the better. New videos should be posted regularly so that your customers will expect new content from you. Posting videos often will allow you to broaden your exposure by talking about new topics. If you choose to put your videos on Youtube, learn to use the editing features. Annotations are a good example of what you can add to your videos. This provides the perfect means to share links, add extra information or perhaps provide a coupon code. Marketing videos are best left short and sweet, focused only on the point you wish to make. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later. The […] Read more »